William L. Moore

University of Utah - Department of Marketing

1645 E. Campus Center Drive

Salt Lake City, UT 84112-9304

United States

  • University of Utah - Department of Marketing

SCHOLARLY PAPERS

2

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358

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0

Scholarly Papers (2)

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1.

A Note on Revenue Versus Profitability as Indicators of Motion Picture Performance

Number of pages: 28 Posted: 21 Nov 2010
Ekaterina Karniouchina, Stephen Carson and William L. Moore
Chapman University - Argyros School of Business and Economics, University of Utah - Department of Marketing and University of Utah - Department of Marketing
Downloads 246 (264,532)

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motion picture profits vs. revenues, remakes and sequels, genres and ideation sources

2.

A Methodology to Support Product Differentiation Decisions

IEEE Transactions on Engineering Management. Vol 57, No 4. 649 - 660. November 2010.
Number of pages: 30 Posted: 08 Jun 2013
Kamalini Ramdas, Oleksandr Zhylyevskyy and William L. Moore
London Business School - Department of Management Science and Operations, Iowa State University, Department of Economics and University of Utah - Department of Marketing
Downloads 112 (522,828)

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Product differentiation, Product similarity, Consumer choice, “Looks like” prototype, Context dependence