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Sandipkumar Prajapati

Maharaja Sayajirao University of Baroda (MS)

Assistant Professor

Vadodara

The Maharaja Sayjirao University of Baroda

Vadodara, Gujarat 390002

India

http://https://sites.google.com/view/profsandipprajapati/home

S. V. Institute of Management, Kadi

Sector 15, KH-5,

Gandhinagar, 382015

India

  • Maharaja Sayajirao University of Baroda (MS)

  • S. V. Institute of Management, Kadi

SCHOLARLY PAPERS

10

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Scholarly Papers (10)

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1.

Competitive and Innovative Promotional Tools Used by Toothpaste Companies for Rural Market & Its Impact on Consumer Buying Behaviour in Gujarat

Journal of Arts, Science & Commerce, Vol.– III, Issue–3(2), July 2012
Number of pages: 5 Posted: 23 Jun 2015 Last Revised: 21 Apr 2020
Sandipkumar Prajapati and Mital Thakor
Maharaja Sayajirao University of Baroda (MS) and Kadi Sarva Vishwavidyalaya University - SK Patel Institute of Management and Computer Studies
Downloads 798 (77,143)

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Consumers Behavior, Promotional Tools, Rural Consumers, FMCG Sector

2.

Factors that Encourage Impulse Purchase & Impact of Visual Merchandising on the Purchase Decision of Women for Beauty Products in Gujarat

International Journal of Research in Commerce & Management., Volume No. 2 (2012), Issue No. 9 (September)
Number of pages: 12 Posted: 23 Jun 2015
Mital Thakor and Sandipkumar Prajapati
Kadi Sarva Vishwavidyalaya University - SK Patel Institute of Management and Computer Studies and Maharaja Sayajirao University of Baroda (MS)
Downloads 595 (113,212)

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Environmental psychology, Hidden Motives, Impulse purchase, Visual Merchandising.

3.

A Study of Factors Affecting Consumer Preference and Satisfaction for Shopping from the Organized Retail Stores over Unorganized Retail Stores in Selected Cities of Gujarat Region

Researchers World - Journal of Arts, Science and commerce, in April 2013, Volume IV, Issue–2(1)
Number of pages: 144 Posted: 23 Jun 2015
Sandipkumar Prajapati and Khuman L Rathod
Maharaja Sayajirao University of Baroda (MS) and Hemchandracharya North Gujarat University
Downloads 562 (121,943)

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Consumer Behavior, Retailing, Organized Retail, Visual Merchandising.

4.

A Study on Impulse Buying Behavior of College Students for Branded Apparels in Ahmedabad City

International Journal of Management (IJM), in November-December (2013), Volume 4, Issue 6, pp. 128-134
Number of pages: 7 Posted: 23 Jun 2015
Sandipkumar Prajapati and Khuman L Rathod
Maharaja Sayajirao University of Baroda (MS) and Hemchandracharya North Gujarat University
Downloads 503 (140,597)

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Impulsive Buying, Consumer Behavior, Visual Merchandising, Fashion Involvement.

5.

Comparative Study on Buying Behaviour of Rural and Urban Consumer for Purchasing Mobile Phones in Ahmadabad Region

RADIX INTERNATIONAL JOURNAL OF RESERCH IN MARKETING, in August 2012, Volume 1, Issue – 8
Number of pages: 19 Posted: 23 Jun 2015
Sandipkumar Prajapati and Mital Thakor
Maharaja Sayajirao University of Baroda (MS) and Kadi Sarva Vishwavidyalaya University - SK Patel Institute of Management and Computer Studies
Downloads 330 (227,311)

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Consumer buying behaviour, Mobile handsets, Rural & Urban Consumers, decision influencer

6.

Understanding Consumer Online Shopping Attitudes and Behaviour: Contribution from Technology, Tradition and Trust Perspective

Asian Journal of Research in Marketing,Volume 1, Issue 5 (October, 2012)
Number of pages: 9 Posted: 23 Jun 2015
Sandipkumar Prajapati and Mital Thakor
Maharaja Sayajirao University of Baroda (MS) and Kadi Sarva Vishwavidyalaya University - SK Patel Institute of Management and Computer Studies
Downloads 261 (291,839)

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Online Buying, E-Retailing, Consumer Perception, Consumer Buying Behavior.

7.

A Study on Key Success Factors of DTH Services in Selective Cities of Gujarat

Radix International Journal of Economics & Business Management, October 2013, Volume 2, Issue–10
Number of pages: 7 Posted: 23 Jun 2015 Last Revised: 20 Apr 2020
Sandipkumar Prajapati and Khuman L Rathod
Maharaja Sayajirao University of Baroda (MS) and Hemchandracharya North Gujarat University
Downloads 154 (482,968)

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Consumer Behavior, DTH Services, Entertainment Industry and Consumer perception & Satisfaction.

8.

An in Depth Study of Performance Review System Through Case Study Method of Selected Companies at Vadodara City

Asia Pacific Journal of Marketing & Management, Vol. 3 (7), JULY (2014)
Number of pages: 9 Posted: 23 Jun 2015
Sandipkumar Prajapati
Maharaja Sayajirao University of Baroda (MS)
Downloads 68 (891,180)

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performance review system, employee behavior, job performance.

9.

A Study on Attitude of Mobile Phone Users after Launch of Mobile Number Portability Option at Vadodara City

International Journal of Marketing and Financial Management (IJMFM), In Volume 2, issue 6, July-2014, pp 22-29
Number of pages: 8 Posted: 23 Jun 2015
Sandipkumar Prajapati and Khuman L Rathod
Maharaja Sayajirao University of Baroda (MS) and Hemchandracharya North Gujarat University
Downloads 47 (1,097,529)

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Mobile Number Portability, TRAI, Consumer Attitude, Buying Behavior.

10.

Understanding Consumer Online Shopping Attitudes and Behavior: Contribution from Technology, Tradition and Trust Perspective.

Asian Journal of Research in Marketing, 2012
Number of pages: 9 Posted: 03 Jun 2020
Sandipkumar Prajapati and Mital Thakor
Maharaja Sayajirao University of Baroda (MS) and Kadi Sarva Vishwavidyalaya University - SK Patel Institute of Management and Computer Studies
Downloads 40 (1,183,237)

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Online Buying, E –Retailing, Consumer Perception, Consumer Buying Behavior