Murat Usta

University of Alberta

Edmonton, Alberta T6G 2R3

Canada

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Scholarly Papers (1)

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Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control: When Less Effortful Decisions are More Resource Depleting

Journal of Marketing Research, Volume 48, Number 2, April 2011, Netspar Discussion Paper No. 07/2010-067, University of Alberta School of Business Research Paper No. 2013-746
Number of pages: 48 Posted: 01 Dec 2010 Last Revised: 25 Jul 2013
Murat Usta and Gerald Häubl
University of Alberta and University of Alberta - Department of Marketing, Business Economics & Law
Downloads 52 (419,267)

Abstract:

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consumer decision making, decision assistance, surrogates, self-regulation, relinquishment of control, self-esteem, ego threat, self-affirmation, free will