Li Jiang

George Washington University - Department of Marketing

United States

SCHOLARLY PAPERS

3

DOWNLOADS

59

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

The Preference for Moderation Scale

Number of pages: 78 Posted: 01 Aug 2020
UCLA Anderson School, Duke University, The Fuqua School of Business, George Washington University - Department of Marketing, affiliation not provided to SSRN and University of Chicago - Booth School of Business
Downloads 32 (507,590)

Abstract:

Loading...

moderation, choice, individual difference scale

2.

Combat the COVID-19 Pandemic: Motivating Self-Surveillance Behavior Through Enhanced Sense of Control

Number of pages: 22 Posted: 05 Aug 2020
Yixia Sun, Chan Li and Li Jiang
Zhejiang University - School of Management, Zhejiang University - School of Management and George Washington University - Department of Marketing
Downloads 27 (534,518)

Abstract:

Loading...

COVID-19; sense of control; self-disclosure; self-surveillance

3.

The Early Impact of Requesting GDPR-Compliant Consent on Native Ads: The Case of a Native Ad Publisher

Posted: 05 Sep 2020
Pengyuan Wang, Li Jiang and Jian Yang
University of Georgia, George Washington University - Department of Marketing and affiliation not provided to SSRN

Abstract:

Loading...

GDPR, privacy policy, native advertising