Hoori Rafieian

Drexel University

3141 Chestnut St

Philadelphia, PA 19104

United States

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Scholarly Papers (1)

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Taking a Stand: Consumer Responses When Companies Get (or Don’t Get) Political

Number of pages: 52 Posted: 09 Jul 2016 Last Revised: 05 Jul 2019
Drexel University, LeBow College of Business, Drexel University, Drexel University and Clemson University
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Citation 3

Abstract:

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Corporate Social Responsibility, Political Activism, Political Marketing, Brand, Consumer, Field Experiment