Shijie Lu

University of Notre Dame

Notre Dame, IN 46556-0399

United States

SCHOLARLY PAPERS

12

DOWNLOADS
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SSRN RANKINGS

Top 23,708

in Total Papers Downloads

4,034

SSRN CITATIONS
Rank 27,202

SSRN RANKINGS

Top 27,202

in Total Papers Citations

36

CROSSREF CITATIONS

6

Scholarly Papers (12)

1.

Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry

Forthcoming, Management Science (2019)
Number of pages: 58 Posted: 16 Jan 2019
University of Notre Dame, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Marketing Area Group
Downloads 788 (59,063)
Citation 11

Abstract:

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Piracy, Online Word-of-Mouth, Motion Pictures, Movies

2.

Modeling Competition and Its Impact on Paid-Search Advertising

Yang, Sha; Shijie, Lu; and Xianghua, Lu (2013), “Modeling Competition and Its Impact in Paid-Search Advertising,” Marketing Science, Forthcoming., Marshall School of Business Working Paper No. MKT 3-13
Number of pages: 56 Posted: 05 Jul 2013 Last Revised: 01 Jan 2019
Sha Yang, Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business, University of Notre Dame and Fudan University - School of Management
Downloads 619 (80,629)
Citation 1

Abstract:

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Paid-Search Advertising, Competition, Internet Marketing, Bayesian Estimation

3.

Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers

Marketing Science, Forthcoming
Number of pages: 51 Posted: 20 May 2012 Last Revised: 18 Apr 2017
Shijie Lu, Yi Zhu and Anthony J. Dukes
University of Notre Dame, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 526 (98,908)
Citation 5

Abstract:

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Position Auctions, Generalized Second-Price Auctions, Budget Constraints, Internet Marketing, Online Advertising, Game Theory.

4.

The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment

Marketing Science, Forthcoming
Number of pages: 65 Posted: 14 Jul 2020
University of Notre Dame, affiliation not provided to SSRN and Indeed
Downloads 458 (116,896)
Citation 3

Abstract:

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piracy, over-the-top service, video streaming, synthetic control, natural experiment

5.

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising

Forthcoming at Marketing Science, Marshall School of Business Working Paper No. 17-18
Number of pages: 63 Posted: 06 Jan 2017 Last Revised: 13 Nov 2023
Shijie Lu and Sha Yang
University of Notre Dame and University of Southern California - Marshall School of Business
Downloads 339 (164,295)
Citation 5

Abstract:

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Search Advertising, Competition, Distribution Channel, Entry Game, Keyword Selection, Infomediary, Internet Marketing, Bayesian Estimation

6.

Targeting Breadth in Behaviorally Targeted Display Advertising

Marshall School of Business Working Paper No. 17-19
Number of pages: 46 Posted: 06 Jan 2017 Last Revised: 13 Feb 2020
Shijie Lu and Sha Yang
University of Notre Dame and University of Southern California - Marshall School of Business
Downloads 306 (183,174)
Citation 3

Abstract:

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Online Advertising, Behavioral Targeting, Targeting Breadth, Generalized Second-Price Auction, Mean Field Equilibrium

7.

The Ripple Effect of Firm-Generated Content on New Movie Releases

Journal of Marketing Research, forthcoming
Number of pages: 1 Posted: 11 Mar 2019 Last Revised: 18 Nov 2022
University of Notre Dame, Indeed and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 297 (189,102)

Abstract:

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firm-generated content, microblogging, movies, online word-of-mouth, social media, Twitter, user-generated content

8.

Immediate and Enduring Effects of Digital Badges on Online Content Consumption and Generation

International Journal of Research in Marketing, forthcoming
Number of pages: 56 Posted: 20 Apr 2020 Last Revised: 17 Nov 2022
Shijie Lu, Ying Xie and Xingyu Chen
University of Notre Dame, University of Texas at Dallas and Shenzhen University - Department of Marketing
Downloads 215 (260,114)

Abstract:

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online community; user-generated content; engagement; gamification; digital badge; hidden Markov model; dynamic choice model

9.

Crowding-Out in Content Monetization under Pay What You Want: Evidence from Live Streaming

Production and Operations Management, Forthcoming
Number of pages: 53 Posted: 18 Oct 2023 Last Revised: 12 Nov 2023
Dai Yao, Shijie Lu and Xingyu Chen
The Hong Kong Polytechnic University, University of Notre Dame and Shenzhen University - Department of Marketing
Downloads 179 (307,101)

Abstract:

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digital marketing; live streaming; pay-what-you-want; tipping, transparency; social influence; social status

10.

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

Journal of Marketing, Forthcoming
Number of pages: 64 Posted: 29 Jun 2020
University of Western Ontario, Richard Ivey School of Business, University of Western Ontario - Richard Ivey School of Business and University of Notre Dame
Downloads 165 (329,636)
Citation 1

Abstract:

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online word of mouth, spoilers, motion pictures, topic model, machine learning

11.

Corporate Political Positioning and Sales: Evidence from a Natural Experiment

Number of pages: 56 Posted: 03 May 2022 Last Revised: 13 Nov 2023
Kitty Wang and Shijie Lu
University of Houston - C.T. Bauer College of Business and University of Notre Dame
Downloads 142 (373,026)

Abstract:

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corporate political positioning, corporate political advocacy, political consumption, political ideology, natural experiment, signaling

12.

Modeling Competition and its Impact on Paid-Search Advertising

Marketing Science, Vol. 33, No. 1, 2014; pp. 134-153; DOI: 10.1287/mksc.2013.0812
Posted: 28 Feb 2014
Sha Yang, Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business, University of Notre Dame and Fudan University - School of Management

Abstract:

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paid-search advertising, competition, Internet marketing, Bayesian estimation