Shijie Lu

University of Notre Dame

Notre Dame, IN 46556-0399

United States

SCHOLARLY PAPERS

11

DOWNLOADS
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Top 24,275

in Total Papers Downloads

3,126

SSRN CITATIONS
Rank 40,505

SSRN RANKINGS

Top 40,505

in Total Papers Citations

12

CROSSREF CITATIONS

6

Scholarly Papers (11)

1.

Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry

Forthcoming, Management Science (2019)
Number of pages: 58 Posted: 16 Jan 2019
University of Notre Dame, University of Western Ontario - Richard Ivey School of Business and University of Western Ontario - Marketing Area Group
Downloads 693 (55,428)
Citation 6

Abstract:

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Piracy, Online Word-of-Mouth, Motion Pictures, Movies

2.

Modeling Competition and Its Impact on Paid-Search Advertising

Yang, Sha; Shijie, Lu; and Xianghua, Lu (2013), “Modeling Competition and Its Impact in Paid-Search Advertising,” Marketing Science, Forthcoming., Marshall School of Business Working Paper No. MKT 3-13
Number of pages: 56 Posted: 05 Jul 2013 Last Revised: 01 Jan 2019
Sha Yang, Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business, University of Notre Dame and Fudan University - School of Management
Downloads 589 (68,355)
Citation 1

Abstract:

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Paid-Search Advertising, Competition, Internet Marketing, Bayesian Estimation

3.

Position Auctions with Budget-Constraints: Implications for Advertisers and Publishers

Marketing Science, Forthcoming
Number of pages: 51 Posted: 20 May 2012 Last Revised: 18 Apr 2017
Shijie Lu, Yi Zhu and Anthony J. Dukes
University of Notre Dame, University of Minnesota - Carlson School of Management and University of Southern California - Marshall School of Business
Downloads 489 (85,985)
Citation 4

Abstract:

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Position Auctions, Generalized Second-Price Auctions, Budget Constraints, Internet Marketing, Online Advertising, Game Theory.

4.

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising

Forthcoming at Marketing Science, Marshall School of Business Working Paper No. 17-18
Number of pages: 63 Posted: 06 Jan 2017
Shijie Lu and Sha Yang
University of Notre Dame and University of Southern California - Marshall School of Business
Downloads 303 (147,225)

Abstract:

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Search Advertising, Competition, Distribution Channel, Entry Game, Keyword Selection, Infomediary, Internet Marketing, Bayesian Estimation

5.

The Effect of Over-the-Top Media Services on Piracy Search: Evidence from a Natural Experiment

Marketing Science, Forthcoming
Number of pages: 65 Posted: 14 Jul 2020
University of Notre Dame, affiliation not provided to SSRN and Indeed
Downloads 295 (151,421)

Abstract:

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piracy, over-the-top service, video streaming, synthetic control, natural experiment

6.

Targeting Breadth in Behaviorally Targeted Display Advertising

Marshall School of Business Working Paper No. 17-19
Number of pages: 46 Posted: 06 Jan 2017 Last Revised: 13 Feb 2020
Shijie Lu and Sha Yang
University of Notre Dame and University of Southern California - Marshall School of Business
Downloads 279 (160,249)
Citation 3

Abstract:

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Online Advertising, Behavioral Targeting, Targeting Breadth, Generalized Second-Price Auction, Mean Field Equilibrium

7.

Immediate and Enduring Effects of Digital Badges on Online Content Consumption and Generation

International Journal of Research in Marketing, forthcoming
Number of pages: 56 Posted: 20 Apr 2020 Last Revised: 17 Nov 2022
Shijie Lu, Ying Xie and Xingyu Chen
University of Notre Dame, University of Texas at Dallas and Shenzhen University - Department of Marketing
Downloads 158 (270,057)

Abstract:

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online community; user-generated content; engagement; gamification; digital badge; hidden Markov model; dynamic choice model

8.

Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue

Journal of Marketing, Forthcoming
Number of pages: 64 Posted: 29 Jun 2020
University of Western Ontario, Richard Ivey School of Business, University of Western Ontario - Richard Ivey School of Business and University of Notre Dame
Downloads 133 (309,582)
Citation 1

Abstract:

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online word of mouth, spoilers, motion pictures, topic model, machine learning

9.

The Ripple Effect of Firm-Generated Content on New Movie Releases

Journal of Marketing Research, forthcoming
Number of pages: 1 Posted: 11 Mar 2019 Last Revised: 18 Nov 2022
University of Notre Dame, Indeed and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 129 (316,781)

Abstract:

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firm-generated content, microblogging, movies, online word-of-mouth, social media, Twitter, user-generated content

10.

Corporate Political Positioning and Sales: Evidence from a Natural Experiment

Number of pages: 38 Posted: 03 May 2022 Last Revised: 15 Aug 2022
Kitty Wang and Shijie Lu
University of Houston - C.T. Bauer College of Business and University of Notre Dame
Downloads 58 (513,055)

Abstract:

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corporate political positioning (CPP), political consumption, political ideology, marketing communication, natural experiment, signaling

11.

Modeling Competition and its Impact on Paid-Search Advertising

Marketing Science, Vol. 33, No. 1, 2014; pp. 134-153; DOI: 10.1287/mksc.2013.0812
Posted: 28 Feb 2014
Sha Yang, Shijie Lu and Xianghua Lu
University of Southern California - Marshall School of Business, University of Notre Dame and Fudan University - School of Management

Abstract:

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paid-search advertising, competition, Internet marketing, Bayesian estimation