5000 Forbes Ave.
Pittsburgh, PA 15213
Tepper School of Business, Carnegie Mellon University
Effort, Value, Cognitive Control, Decision Making, Cognitive Dissonance, Learned Industriousness
Martyrdom Effect, Charity, Fundraising, Pain, Effort
mental accounting, fungibility, durable, non-durable, consumption
Search Engine Data, Google, Wikipedia, Decision Making, Behavioral Science, Computational Social Science
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