Hans van der Heijden

affiliation not provided to SSRN

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Scholarly Papers (1)

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The Influences of Negativity and Review Quality on the Helpfulness of Online Reviews

International Conference on Information Systems, 2011
Number of pages: 10 Posted: 03 Oct 2011
Philip Fei Wu, Hans van der Heijden and Nikolaos Korfiatis
University of Surrey, affiliation not provided to SSRN and University of East Anglia (UEA) - Norwich Business School
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Abstract:

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Negativity bias, word-of-mouth, online reviews, interpersonal evaluation theory