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Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture

U of Penn, Inst for Law & Econ Research Paper No. 13-28, Columbia Business School Research Paper No. 13-56

Number of pages: 6 Posted: 11 Jul 2013 Last Revised: 24 Jan 2014

Eric J. Johnson, Ran Hassin, Tom Baker, Allison T. Bajger and Galen Treuer

Columbia Business School - Marketing, Hebrew University of Jerusalem, University of Pennsylvania Law School, Columbia University - Department of Psychology and University of Miami

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Galen Treuer

University of Miami

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Can Consumers Make Affordable Care Affordable? The Value of Choice Architecture

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