Julia Thaler

University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management

Research Assistant

Germany

http://helmig.bwl.uni-mannheim.de

SCHOLARLY PAPERS

1

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295

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CROSSREF CITATIONS

1

Scholarly Papers (1)

1.

On the Effectiveness of Social Marketing – What Do We Really Know?

Journal of Nonprofit and Public Sector Marketing, Vol. 22, No. 4, pp. 264-287, 2010, University of Mannheim Business School Discussion Paper No. 2/2010
Number of pages: 30 Posted: 26 Dec 2010
Bernd Helmig and Julia Thaler
Department of Business Administration, Chair Public & Nonprofit Management and University of Mannheim - Chair and Department of Business Administration, Public & Nonprofit Management
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Abstract:

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Social marketing campaign, effectiveness, framing, state of the art