Ayman Farahat

Yahoo!

701 First Avenue

Sunnyvale, CA 94089

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 46,518

SSRN RANKINGS

Top 46,518

in Total Papers Downloads

2,282

TOTAL CITATIONS

15

Scholarly Papers (8)

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1.

How Effective is Targeted Advertising?

Number of pages: 10 Posted: 03 Apr 2013
Ayman Farahat and Michael Bailey
Yahoo! and Facebook
Downloads 1,205 (37,565)
Citation 14

Abstract:

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Experimentation, Measurement, Economics, Targeted Advertising

2.

Sample Selection Bias in Measuring Online Advertising Effectiveness

Number of pages: 8 Posted: 04 Nov 2013
Ayman Farahat and Donna MacIsaac
Yahoo! and Yahoo!
Downloads 238 (273,211)

Abstract:

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advertising, ad effectiveness, survey, sample selection, Heckman correction

3.

Endogeneity Bias in Viral Marketing

Number of pages: 14 Posted: 16 Feb 2014
Ayman Farahat and Kay-Yut Chen
Yahoo! and University of Texas at Arlington
Downloads 205 (315,332)

Abstract:

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Viral Marketing, selection bias, instrumental variables

4.

App Installs on iOS and Android: Cross Platform Spillover

Number of pages: 11 Posted: 09 Apr 2016
Ayman Farahat and Tarun Bhatia
Yahoo! and Independent
Downloads 142 (434,415)

Abstract:

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mobile apps, cross platform, simultaneous equations model, seemingly unrelated regression

5.

Does a Daily Deal Promotion Signal a Distressed Business? An Empirical Investigation of Small Business Survival

Number of pages: 10 Posted: 08 Nov 2012
Ayman Farahat, Nesreen Ahmed and Uptal Dholakia
Yahoo!, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 141 (436,809)
Citation 1

Abstract:

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selection bias, empirical , daily deals

6.

Empirical Evaluation of Attribution Models

Number of pages: 12 Posted: 27 Feb 2016
Ayman Farahat, Jing Jin and Ram Sriharsha
Yahoo!, Independent and Independent
Downloads 132 (460,599)

Abstract:

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Attribution model, Field experiments, Natural Experiment

7.

Gentleman's Sweep: Empirical Evidence from the National Basketball Association

Number of pages: 10 Posted: 13 Jul 2013
Karim Farahat and Ayman Farahat
Independent and Yahoo!
Downloads 129 (469,075)

Abstract:

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sports empirical incentive behavioral

8.

Do We Search on What We Tweet or Tweet on What We Search?

Number of pages: 10 Posted: 14 Nov 2012
Ayman Farahat and Bongwoh Suh
Yahoo! and affiliation not provided to SSRN
Downloads 90 (607,662)

Abstract:

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Granger causality, VAR, Twitter, Search