Ayman Farahat

Yahoo!

701 First Avenue

Sunnyvale, CA 94089

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 45,239

SSRN RANKINGS

Top 45,239

in Total Papers Downloads

1,880

SSRN CITATIONS

13

CROSSREF CITATIONS

0

Scholarly Papers (8)

Actions:
Email selected abstracts
1.

How Effective is Targeted Advertising?

Number of pages: 10 Posted: 03 Apr 2013
Ayman Farahat and Michael Bailey
Yahoo! and Facebook
Downloads 899 (46,066)
Citation 14

Abstract:

Loading...

Experimentation, Measurement, Economics, Targeted Advertising

2.

Sample Selection Bias in Measuring Online Advertising Effectiveness

Number of pages: 8 Posted: 04 Nov 2013
Ayman Farahat and Donna MacIsaac
Yahoo! and Yahoo!
Downloads 224 (233,776)

Abstract:

Loading...

advertising, ad effectiveness, survey, sample selection, Heckman correction

3.

Endogeneity Bias in Viral Marketing

Number of pages: 14 Posted: 16 Feb 2014
Ayman Farahat and Kay-Yut Chen
Yahoo! and University of Texas at Arlington
Downloads 195 (265,615)

Abstract:

Loading...

Viral Marketing, selection bias, instrumental variables

4.

Does a Daily Deal Promotion Signal a Distressed Business? An Empirical Investigation of Small Business Survival

Number of pages: 10 Posted: 08 Nov 2012
Ayman Farahat, Nesreen Ahmed and Uptal Dholakia
Yahoo!, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 131 (372,389)
Citation 1

Abstract:

Loading...

selection bias, empirical , daily deals

5.

App Installs on iOS and Android: Cross Platform Spillover

Number of pages: 11 Posted: 09 Apr 2016
Ayman Farahat and Tarun Bhatia
Yahoo! and Independent
Downloads 126 (381,290)

Abstract:

Loading...

mobile apps, cross platform, simultaneous equations model, seemingly unrelated regression

6.

Empirical Evaluation of Attribution Models

Number of pages: 12 Posted: 27 Feb 2016
Ayman Farahat, Jing Jin and Ram Sriharsha
Yahoo!, Independent and Independent
Downloads 124 (385,956)

Abstract:

Loading...

Attribution model, Field experiments, Natural Experiment

7.

Gentleman's Sweep: Empirical Evidence from the National Basketball Association

Number of pages: 10 Posted: 13 Jul 2013
Karim Farahat and Ayman Farahat
Independent and Yahoo!
Downloads 110 (421,300)

Abstract:

Loading...

sports empirical incentive behavioral

8.

Do We Search on What We Tweet or Tweet on What We Search?

Number of pages: 10 Posted: 14 Nov 2012
Ayman Farahat and Bongwoh Suh
Yahoo! and affiliation not provided to SSRN
Downloads 71 (554,755)

Abstract:

Loading...

Granger causality, VAR, Twitter, Search