Ayman Farahat

Yahoo! Inc.

701 First Avenue

Sunnyvale, CA 94089

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 34,368

SSRN RANKINGS

Top 34,368

in Total Papers Downloads

1,002

CITATIONS

1

Scholarly Papers (8)

1.

How Effective is Targeted Advertising?

Number of pages: 10 Posted: 03 Apr 2013
Ayman Farahat and Michael C. Bailey
Yahoo! Inc. and Facebook
Downloads 157 (53,228)
Citation 1

Abstract:

Experimentation, Measurement, Economics, Targeted Advertising

2.

Endogeneity Bias in Viral Marketing

Number of pages: 14 Posted: 16 Feb 2014
Ayman Farahat and Kay-Yut Chen
Yahoo! Inc. and University of Texas at Arlington
Downloads 111 (163,176)

Abstract:

Viral Marketing, selection bias, instrumental variables

3.

Sample Selection Bias in Measuring Online Advertising Effectiveness

Number of pages: 8 Posted: 04 Nov 2013
Ayman Farahat and Donna MacIsaac
Yahoo! Inc. and Yahoo! Inc.
Downloads 94 (183,579)

Abstract:

advertising, ad effectiveness, survey, sample selection, Heckman correction

4.

Does a Daily Deal Promotion Signal a Distressed Business? An Empirical Investigation of Small Business Survival

Number of pages: 10 Posted: 08 Nov 2012
Ayman Farahat, Nesreen K. Ahmed and Uptal Dholakia
Yahoo! Inc., affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 79 (211,499)

Abstract:

selection bias, empirical , daily deals

5.

Do We Search on What We Tweet or Tweet on What We Search?

Number of pages: 10 Posted: 14 Nov 2012
Ayman Farahat and Bongwoh Suh
Yahoo! Inc. and affiliation not provided to SSRN
Downloads 46 (314,132)

Abstract:

Granger causality, VAR, Twitter, Search

6.

Gentleman's Sweep: Empirical Evidence from the National Basketball Association

Number of pages: 10 Posted: 13 Jul 2013
Karim Farahat and Ayman Farahat
Independent and Yahoo! Inc.
Downloads 23 (363,845)

Abstract:

sports empirical incentive behavioral

7.

App Installs on iOS and Android: Cross Platform Spillover

Number of pages: 11 Posted: 09 Apr 2016
Ayman Farahat and Tarun R Bhatia
Yahoo! Inc. and Independent
Downloads 0 (347,004)

Abstract:

mobile apps, cross platform, simultaneous equations model, seemingly unrelated regression

8.

Empirical Evaluation of Attribution Models

Number of pages: 12 Posted: 27 Feb 2016
Ayman Farahat, Jing Jin and Ram Sriharsha
Yahoo! Inc., Independent and Independent
Downloads 0 (295,813)

Abstract:

Attribution model, Field experiments, Natural Experiment