Alexander Vossen

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A Typology of Customer Co-Creation in the Innovation Process

Number of pages: 26 Posted: 30 Dec 2010 Last Revised: 23 Jun 2014
Frank T. Piller, Christoph Ihl and Alexander Vossen
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
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Citation 26

Abstract:

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open innovation, customer co-creation, fuzzy front end, innovation management, need information, user innovation