Debabrata Das

West Bengal University of Technology - Bengal School Of Technology & Management

Lecturer

West Bengal

India

Institute of Electrical and Electronics Engineers, Inc. (IEEE)

Associate Member

United States

SCHOLARLY PAPERS

14

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CITATIONS
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9

Scholarly Papers (14)

1.

4C Model: A New Approach to Determine and Measure Organizational Effectiveness

Number of pages: 7 Posted: 06 Jul 2011 Last Revised: 14 Apr 2012
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 1,117 (18,073)
Citation 1

Abstract:

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Organizational Effectiveness, Organizational Behavior, 4C Model, Critical Success Factors, Competency, Communication, Cooperation, Collaboration

2.

A Competency Mapping Framework for Indian Services Sector

Number of pages: 14 Posted: 27 Jun 2012
Debabrata Das and Soumya Mukherjee
West Bengal University of Technology - Bengal School Of Technology & Management and Bengal School of Technology & Management
Downloads 867 (26,221)

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competency mapping, customers perception oriented job analysis, a conceptual framework

3.

Evolution, Rapid Growth & Future of Research on Electronic Word of Mouth (eWOM): A Scientific Review

Number of pages: 25 Posted: 30 Jun 2013
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 513 (52,918)

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Word of Mouth (WOM), Electronic Word of Mouth (eWOM), Social Media, Social Networking Sites (SNSs), Consumer Behaviour

4.

A Social Entrepreneurship Model & Policy Framework for Social Inclusion in India

INCLUSIVE GROWTH IN INDIA: VARIED DIMENSIONS & CHALLENGES, pp. 1-6 , S. Mathews, N. Raina, N. Sapkal, J. Jacob, S. Ray, eds., SCAC, 2012
Number of pages: 10 Posted: 20 Mar 2012 Last Revised: 04 Jun 2012
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 473 (58,652)

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social entrepreneurship, social enterprises, CBS Model, social enterprise policy framework

5.

A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms

IOSR Journal of Business and Management (IOSR-JBM) Volume 6, Issue 3 (Nov. - Dec. 2012), PP 12-18
Number of pages: 7 Posted: 13 May 2012 Last Revised: 26 Dec 2012
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 469 (59,251)

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Brand Equity, Customer Based Brand Equity, Extended Ps of Services Marketing, Conceptual Framework for Brand Equity measurement

6.

Application of Service Oriented Architecture (SOA) in Implementing a CRM Process: A Conceptual Approach

RESEARCH AND HIGHER EDUCATION IN COMPUTER SCIENCE AND INFORMATION TECHNOLOGY, pp. 148-152, S.S. Sau, A.D. Gupta, eds., Kolkata, 2012
Number of pages: 6 Posted: 06 Mar 2012 Last Revised: 04 Jun 2012
Debabrata Das and Prasenjit Kundu
West Bengal University of Technology - Bengal School Of Technology & Management and Bengal School Of Technology
Downloads 341 (86,489)
Citation 2

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CRM, PREMASA Model, Service Oriented Architecture, A Conceptual Model of CRM Process Implementation Through SOA

7.

An Empirical Study to Build a Theoretical Framework that Can Determine Customer Satisfaction in Terms of People, Process & Physical Evidence

SERVICE MARKETING PRACTICES IN INDIA: CHANGING PARADIGMS, pp. 135-143, S. Saibaba, A. Santikary, P. K. Mohanty, eds., SSIM, 2012
Number of pages: 8 Posted: 09 Jan 2012 Last Revised: 04 Jun 2012
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 315 (94,407)
Citation 3

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People, Process, Physical Evidence, Service Quality Dimension, Customer Satisfaction, Theoretical Framework for service providers

8.

An Application of AHP in Optimizing Customer Satisfaction in a Services Marketing Scenario

S. Saibaba et al. (Eds.): Innovative Marketing Strategies For Emerging Markets - What’s Next, pp. 20-27, SSIM, Hyderabad 2013
Number of pages: 17 Posted: 29 Mar 2013
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 281 (106,795)

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Customer Satisfaction, Key Factors of People Process & Physical Evidence, Analytic Hierarchy Process (AHP), Satisfaction Optimization Models

9.

PREMASA Model: An Integrated Approach to Customer Relationship Management

IEM International Journal of Management & Technology, Vol. 2, No. 1, pp. 111-118, 2012
Number of pages: 8 Posted: 04 Mar 2012 Last Revised: 04 Jun 2012
Debabrata Das
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 232 (130,178)
Citation 6

Abstract:

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Customer Relationship Management, Relationship Marketing, Cognitive Dissonance, Trust, Satisfaction, Loyalty & Commitment, PREMASA Model

10.

Revisiting BPR: A New Framework & Model for Future

International Journal of Engineering Research and Technology, Vol. 1, Issue 8, October 2012
Number of pages: 17 Posted: 03 Nov 2012
Prasenjit Kundu, Bikram Ratha and Debabrata Das
Bengal School Of Technology, affiliation not provided to SSRN and West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 158 (184,934)
Citation 1

Abstract:

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Business Process Reengineering (BPR), Object Oriented Models (OOM), Knowledge Based Models (KBM), OKB Model, SOA, Dynamic Program Analysis

11.

WSDL Specification of Services for Service Oriented Architecture (SOA) Based Implementation of a CRM Process

International Journal of Scientific and Engineering Research, Volume 3, Issue 10, October 2012
Number of pages: 24 Posted: 11 Oct 2012
Prasenjit Kundu, Debabrata Das and Bikram Ratha
Bengal School Of Technology, West Bengal University of Technology - Bengal School Of Technology & Management and affiliation not provided to SSRN
Downloads 83 (294,813)
Citation 1

Abstract:

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CRM Software, SOA, Web Services, WSDL Specifications

12.

Applications of Dynamic Program Analysis in a CRM Process: A Futuristic Concept

International Journal of Scientific and Research Publications, Vol. 2, Issue 4, pp. 306-318, April 2012
Number of pages: 13 Posted: 20 Apr 2012
Debabrata Das and Prasenjit Kundu
West Bengal University of Technology - Bengal School Of Technology & Management and Bengal School Of Technology
Downloads 83 (294,813)
Citation 4

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13.

An Attempt to Analyze & Resolve the Pitfalls in CRM Software Through Plug-In Instrumentation

International Journal of Scientific and Research Publications, May 2012
Number of pages: 8 Posted: 07 May 2012
Prasenjit Kundu and Debabrata Das
Bengal School Of Technology and West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 48 (390,377)
Citation 2

Abstract:

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CRM, plug-in instrumentation, dynamic program analysis, hybrid optimization framework

14.

Plug-In Instrumentation: A Futuristic ICT Approach for Teaching the Runtime Behaviour of Software

U.G.C Sponsored Seminar on I.C.T in Higher Education: Opportunities & Challenges in the 21st Century Proceedings, SPS Education India Pvt. Ltd., Kolkata, 2012, pp. 24-27.
Number of pages: 3 Posted: 18 Nov 2012
Prasenjit Kundu, Debabrata Das and Amrita Banerjee
Bengal School Of Technology, West Bengal University of Technology - Bengal School Of Technology & Management and affiliation not provided to SSRN
Downloads 29 (466,369)
Citation 1

Abstract:

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Digital learning place, Plug-In Instrumentation, Performance tuning, Execution tracing, Software Visualization