Iris W. Hung

National University of Singapore (NUS) - NUS Business School

1 Business Link

Singapore, 117592

Singapore

SCHOLARLY PAPERS

5

DOWNLOADS

461

SSRN CITATIONS
Rank 23,425

SSRN RANKINGS

Top 23,425

in Total Papers Citations

0

CROSSREF CITATIONS

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Scholarly Papers (5)

1.

Visual and Verbal Processing Strategies in Comprehension and Judgment

Journal of Consumer Psychology, 2008, 18.
Number of pages: 14 Posted: 08 Mar 2014
Robert S. Wyer, Iris W. Hung and Yuwei Jiang
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University
Downloads 221 (138,290)

Abstract:

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Visual Processing, Verbal Processing, Comprehension, Judgment, Consumer Psychology, Visual Perspective, Mental Imagery

2.
Downloads 134 (214,407)
Citation 3

Relaxation Increases Monetary Valuations

Journal of Marketing Research, 2011
Number of pages: 45 Posted: 04 Jan 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 87 (292,682)

Abstract:

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Relaxation, Willingness-to-Pay, Affect, Judgmment, Decision Making, Construal Level Theory

Relaxation Increases Monetary Valuations

Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011
Number of pages: 49 Posted: 17 Nov 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 47 (406,211)

Abstract:

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3.

Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences

Journal of Consumer Research, Vol. 38, April 2012
Number of pages: 14 Posted: 30 Oct 2012
Iris W. Hung and Anirban Mukhopadhyay
National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST)
Downloads 56 (369,333)

Abstract:

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specific emotions, mixed emotions, visual perspectives, advertising

4.

Visual and Verbal Information Processing in a Consumer Context: Further Considerations

Journal of Consumer Psychology, 2008, 18.
Number of pages: 5 Posted: 09 Mar 2014
Robert S. Wyer, Yuwei Jiang and Iris W. Hung
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong Polytechnic University and National University of Singapore (NUS) - NUS Business School
Downloads 50 (388,754)

Abstract:

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Visual Processing, Verbal Processing, Consumer Psychology, Visual Perspective, Mental Imagery

5.

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Journal of Consumer Research, 2011
Posted: 27 Mar 2011
Iris W. Hung and Aparna A. Labroo
National University of Singapore (NUS) - NUS Business School and University of Chicago

Abstract:

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Embodied Cognition, Self-regulation, Self-control, Willpower