Iris W. Hung

National University of Singapore (NUS) - NUS Business School

1 Business Link

Singapore, 117592

Singapore

  • National University of Singapore (NUS) - NUS Business School

SCHOLARLY PAPERS

5

DOWNLOADS

636

SSRN CITATIONS
Rank 30,802

SSRN RANKINGS

Top 30,802

in Total Papers Citations

7

CROSSREF CITATIONS

30

Scholarly Papers (5)

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1.

Visual and Verbal Processing Strategies in Comprehension and Judgment

Journal of Consumer Psychology, 2008, 18.
Number of pages: 14 Posted: 08 Mar 2014
Robert S. Wyer, Iris W. Hung and Yuwei Jiang
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University
Downloads 257 (228,350)
Citation 1

Abstract:

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Visual Processing, Verbal Processing, Comprehension, Judgment, Consumer Psychology, Visual Perspective, Mental Imagery

2.

Relaxation Increases Monetary Valuations

Downloads 215 (271,053)
Citation 6

Relaxation Increases Monetary Valuations

Journal of Marketing Research, 2011
Number of pages: 45 Posted: 04 Jan 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University - Faculty of Business
Downloads 126 (428,396)
Citation 2

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Relaxation, Willingness-to-Pay, Affect, Judgmment, Decision Making, Construal Level Theory

Relaxation Increases Monetary Valuations

Journal of Marketing Research, Vol. 48, No. 5, pp. 814-826, 2011
Number of pages: 49 Posted: 17 Nov 2011
Michel Tuan Pham, Iris W. Hung and Gerald J. Gorn
Columbia University - Columbia Business School, National University of Singapore (NUS) - NUS Business School and Hong Kong Polytechnic University - Faculty of Business
Downloads 89 (550,985)
Citation 1

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3.

Lenses of the Heart: How Actors’ and Observers’ Perspectives Influence Emotional Experiences

Journal of Consumer Research, Vol. 38, April 2012
Number of pages: 14 Posted: 30 Oct 2012
Iris W. Hung and Anirban Mukhopadhyay
National University of Singapore (NUS) - NUS Business School and Hong Kong University of Science & Technology (HKUST)
Downloads 91 (537,806)

Abstract:

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specific emotions, mixed emotions, visual perspectives, advertising

4.

Visual and Verbal Information Processing in a Consumer Context: Further Considerations

Journal of Consumer Psychology, 2008, 18.
Number of pages: 5 Posted: 09 Mar 2014
Robert S. Wyer, Yuwei Jiang and Iris W. Hung
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Hong Kong Polytechnic University and National University of Singapore (NUS) - NUS Business School
Downloads 73 (612,127)
Citation 3

Abstract:

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Visual Processing, Verbal Processing, Consumer Psychology, Visual Perspective, Mental Imagery

5.

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Journal of Consumer Research, 2011
Posted: 27 Mar 2011
Iris W. Hung and Aparna A. Labroo
National University of Singapore (NUS) - NUS Business School and University of Chicago

Abstract:

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Embodied Cognition, Self-regulation, Self-control, Willpower