Diego Heckadon

affiliation not provided to SSRN

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Critical Success Factors for Creating and Implementing Effective Social Media Marketing Campaigns

Number of pages: 44 Posted: 05 Jan 2011
Diego Heckadon
affiliation not provided to SSRN
Downloads 2,588 (4,596)
Citation 3

Abstract:

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social media, communications, media, marketing, Web 2.0