Dilip Chhajed

University of Illinois at Urbana-Champaign - Department of Business Administration

1206 South Sixth Street

339 Commerce West

Champaign, IL 61820

United States

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Can Commonality Relieve Cannibalization in Product Line Design?

Marketing Science, Vol. 32, No. 3, 2013; pp. 510-521; DOI: 10.1287/mksc.2013.0774
Posted: 13 Nov 2013
Kilsun Kim, Dilip Chhajed and Yunchuan Liu
College of Business, Sogang University, University of Illinois at Urbana-Champaign - Department of Business Administration and University of Illinois at Urbana-Champaign

Abstract:

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marketing/operations interface, product line design, commonality, nondominating preference structure, price discrimination

2.

Commonality in Product Design: Cost Saving, Valuation Change and Cannibalization

Bureau of Economics & Business Research Working Paper No. 99-0105
Posted: 21 Jul 1999
Kilsun Kim and Dilip Chhajed
affiliation not provided to SSRN and University of Illinois at Urbana-Champaign - Department of Business Administration

Abstract:

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