Jeongwen Chiang

China Europe International Business School (CEIBS)

Shanghai-Hongfeng Road

Shanghai 201206

Shanghai 201206

China

SCHOLARLY PAPERS

2

DOWNLOADS

220

SSRN CITATIONS
Rank 42,599

SSRN RANKINGS

Top 42,599

in Total Papers Citations

6

CROSSREF CITATIONS

6

Scholarly Papers (2)

1.

Determining Consumers' Discount Rates with Field Studies

Journal of Marketing Research, 49(6), pp. 822-841, 2012
Number of pages: 56 Posted: 12 Jan 2011 Last Revised: 28 Feb 2018
Song Yao, Carl F. Mela, Jeongwen Chiang and Yuxin Chen
Washington University in St. Louis - John M. Olin Business School, Duke University - Fuqua School of Business, China Europe International Business School (CEIBS) and Northwestern University - Department of Marketing
Downloads 174 (173,765)
Citation 12

Abstract:

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dynamic structural model, identification, forward-looking consumers, pricing, three-part tariff, discount rate

2.

Contrasting the Drivers of Switching Intent and Switching Behavior in Contractual Service Settings

Number of pages: 52 Posted: 14 Aug 2014
Jochen Wirtz, Ping Xiao, Jeongwen Chiang and Naresh K. Malhotra
National University of Singapore (NUS) - NUS Business School, Deakin University - Faculty of Business and Law, China Europe International Business School (CEIBS) and Georgia Institute of Technology - Scheller College of Business
Downloads 46 (405,594)

Abstract:

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Switching behavior, switching intent, construal level theory, marketing-mix.