Kurt Jetta

TABS Group

TABS Group

2 Corporate Drive, Suite 254

Shelton, CT 06484

United States

SCHOLARLY PAPERS

2

DOWNLOADS

921

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

A Model to Improve the Estimation of Baseline Retail Sales

Downloads 738 ( 47,674)

A Model to Improve the Estimation of Baseline Retail Sales

Journal of CENTRUM Cathedra, Vol. 4, Issue 1, pp. 10-26, 2011
Number of pages: 17 Posted: 11 Apr 2011 Last Revised: 20 Dec 2014
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Downloads 738 (47,024)

Abstract:

Loading...

dynamic linear models, multiple structural change model, consumer packaged goods, marketing, sales, promotions, baseline sales

A Model to Improve the Estimation of Baseline Retail Sales

Posted: 19 Jan 2011
Erick W. Rengifo and Kurt Jetta
Fordham University - Department of Economics - Center for International Policy Studies (CIPS) and TABS Group

Abstract:

Loading...

dynamic linear models, multiple structural change model, consumer packaged goods, marketing, sales, promotions, baseline sales

2.

A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental

Fordham University Schools of Business Research Paper No. 2540570
Number of pages: 46 Posted: 21 Dec 2014
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Downloads 183 (224,004)
Citation 1

Abstract:

Loading...

Microeconomics, Consumer Demand Theory, Consumer Packaged Goods