Kurt Jetta

TABS Group

TABS Group

2 Corporate Drive, Suite 254

Shelton, CT 06484

United States

SCHOLARLY PAPERS

2

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945

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1

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0

Scholarly Papers (2)

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1.

A Model to Improve the Estimation of Baseline Retail Sales

Downloads 759 ( 47,105)

A Model to Improve the Estimation of Baseline Retail Sales

Journal of CENTRUM Cathedra, Vol. 4, Issue 1, pp. 10-26, 2011
Number of pages: 17 Posted: 11 Apr 2011 Last Revised: 20 Dec 2014
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Downloads 759 (46,478)

Abstract:

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dynamic linear models, multiple structural change model, consumer packaged goods, marketing, sales, promotions, baseline sales

A Model to Improve the Estimation of Baseline Retail Sales

Posted: 19 Jan 2011
Erick W. Rengifo and Kurt Jetta
Fordham University - Department of Economics - Center for International Policy Studies (CIPS) and TABS Group

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dynamic linear models, multiple structural change model, consumer packaged goods, marketing, sales, promotions, baseline sales

2.

A Theory of Retailer Price Promotion Using Economic Foundations: It's All Incremental

Fordham University Schools of Business Research Paper No. 2540570
Number of pages: 46 Posted: 21 Dec 2014
Kurt Jetta and Erick W. Rengifo
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)
Downloads 186 (225,753)
Citation 1

Abstract:

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Microeconomics, Consumer Demand Theory, Consumer Packaged Goods