Gergana Y. Nenkov

Boston College - Carroll School of Management

Assistant Professor

140 Commonwealth Avenue

Chestnut Hill, MA 02467

United States

  • Boston College - Carroll School of Management

SCHOLARLY PAPERS

8

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Scholarly Papers (8)

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1.

A Short Form of the Maximization Scale: Factor Structure, Reliability and Validity Studies

Judgment and Decision Making, Vol. 3, No. 5, pp. 371-388, June 2008
Number of pages: 19 Posted: 11 Feb 2011
Gergana Y. Nenkov, Maureen Morrin, Barry Schwartz, Andrew Ward and John Hulland
Boston College - Carroll School of Management, Temple University - Fox School of Business and Management, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Western Ontario - Richard Ivey School of Business
Downloads 552 (47,962)

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maximizing, satisficing, scale refinement, psychometric analysis

2.

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Downloads 366 ( 79,286)

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research, Forthcoming, Fox School of Business Research Paper No. 14-009
Number of pages: 39 Posted: 12 Mar 2009 Last Revised: 28 May 2014
Maureen Morrin, Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 346 (84,022)

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behavioral finance, retirement, investment decisions, 401k, asset allocation, 1/n heuristic, diversification

Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic

Journal of Marketing Research Vol. XLIX (August 2012), 537–550
Number of pages: 14 Posted: 03 Sep 2014
Maureen Morrin, Jeffrey Inman, Susan M. Broniarczyk, Gergana Y. Nenkov and Jonathan Reuter
Temple University - Fox School of Business and Management, University of Pittsburgh - Katz Graduate School of Business, University of Texas at Austin - Marketing, Boston College - Carroll School of Management and Boston College - Department of Finance
Downloads 20 (529,832)

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retirement, investment decisions, 401(k), asset allocation, 1/n heuristic, diversification

3.

It’s all in the Mindset: Effects of Varying Psychological Distance in Persuasive Messages

Marketing Letters, Forthcoming.
Number of pages: 21 Posted: 11 Feb 2011 Last Revised: 22 Feb 2012
Gergana Y. Nenkov
Boston College - Carroll School of Management
Downloads 137 (206,825)

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Construal Level, Information Framing, Decision Status, Deliberative and Implemental Mindsets, Healthy Behaviors, Persuasion

4.

Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes

Journal of Consumer Research, Vol. 35, No. 1, 2008
Number of pages: 16 Posted: 09 Feb 2011
Gergana Y. Nenkov, Jeffrey Inman and John Hulland
Boston College - Carroll School of Management, University of Pittsburgh - Katz Graduate School of Business and University of Western Ontario - Richard Ivey School of Business
Downloads 128 (218,275)

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Elaboration on Potential Outcomes, self-control, self-regulation, saving for retirement

5.

Pre- Versus Post-Decisional Deliberation and Goal Commitment: The Positive Effects of Defensiveness

Journal of Experimental Social Psychology, Vol. 48, No. 1, pp. 106-121
Number of pages: 55 Posted: 11 Feb 2011 Last Revised: 22 Feb 2012
Gergana Y. Nenkov and Peter M. Gollwitzer
Boston College - Carroll School of Management and New York University (NYU) - Department of Psychology
Downloads 74 (313,948)

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Deliberation,Goal Commitment, Predecisional and Postdecisional Action Phases, Defensiveness

6.

The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases

Journal of Marketing Research, Vol. 46, pp. 764-776, December 2010
Number of pages: 14 Posted: 11 Feb 2011
Gergana Y. Nenkov, Jeffrey Inman, John Hulland and Maureen Morrin
Boston College - Carroll School of Management, University of Pittsburgh - Katz Graduate School of Business, University of Western Ontario - Richard Ivey School of Business and Temple University - Fox School of Business and Management
Downloads 40 (417,092)

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Elaboration on Potential Outcomes, Context and Framing Effects, Investment Decision Making, Personal Finance, Morningstar Style Box

7.

Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being

Journal of Service Research,18 (3), 384-404.
Number of pages: 49 Posted: 19 Aug 2015
Karen Page Winterich and Gergana Y. Nenkov
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Boston College - Carroll School of Management
Downloads 16 (535,382)

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Social influence, Mindsets, Financial decision making, Saving, Open-mindedness, Consideration of future consequences, Consumer susceptibility to interpersonal

8.

Consumer Spending Self-Control Effectiveness and Outcome Elaboration Prompts

Journal of the Academy of Marketing Science, Forthcoming
Posted: 22 Jan 2011
Kelly Haws, William O. Bearden and Gergana Y. Nenkov
Vanderbilt University - Marketing, affiliation not provided to SSRN and Boston College - Carroll School of Management

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Self-control, spending, outcome elaboration prompts, future outcome elaboration, credit cards, goals