Aruna Divya

Indian Institute of Management (IIMB), Bangalore

Bannerghatta Road

Bangalore, Karnataka 560076

India

SCHOLARLY PAPERS

2

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77

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Scholarly Papers (2)

1.

The Journey or the Destination: Asymmetric Impact of Process and Outcome on Service Evaluations

IIM Bangalore Research Paper No. 478
Number of pages: 10 Posted: 13 Feb 2015
Aruna Divya and Swagato Chatterjee
Indian Institute of Management (IIMB), Bangalore and Indian Institute of Technology (IIT), Kharagpur - Vinod Gupta School of Management
Downloads 77 (430,756)

Abstract:

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Service Evaluatio, Construal Level Theory, Process vs. Outcome, Consumer Satisfaction

2.

Effect of Payment Mechanisms on the Replacement Time of Durable Products Purchase

IIM Bangalore Research Paper No. 394
Posted: 11 Mar 2013 Last Revised: 09 Jul 2015
Aruna Divya and Kanchan Mukherjee
Indian Institute of Management (IIMB), Bangalore and Indian Institute of Management (IIMB), Bangalore

Abstract:

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Durable Goods, Replacement Decisions, Mental Accounting, Cognitive Dissonance, Coupling