Rosidah Musa

University Technology Mara Malaysia

Faculty, Department of Business Management

Malaysia

India

  • University Technology Mara Malaysia

SCHOLARLY PAPERS

4

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118

SSRN CITATIONS

0

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Scholarly Papers (4)

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1.

The Modern Retail Customer's Experience on Customer Engagement: Evidence from Health and Personal Care Stores in Malaysia Using Structural Equation Modelling Approach (SEM)

Global Journal of Business and Social Science Review, Vol. 1(4), p. 28-34, 2013
Number of pages: 7 Posted: 26 Jul 2017 Last Revised: 29 Jul 2017
Rozita Naina Mohamed, Rosidah Musa, Ramesh Krishnan and Shafinar Ismail
Universiti Teknologi MARA (UiTM), University Technology Mara Malaysia, Universiti Teknologi MARA (UiTM) - Faculty of Business and Management and Universiti Teknologi MARA (UiTM) - Faculty of Business and Management
Downloads 65 (517,790)

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Customer Emotions; Customer Engagement; Modern Retail; Health; Personal Care Stores

2.

Theorising Attitude Towards Islamic Financing Adoption in an Integrative Model of Behavioural Prediction: A Proposed Conceptual Framework

Antara, P. M., Musa, R., Hassan, F. (2016). Theorising attitude towards Islamic financing adoption in an integrative model of behavioural prediction: A proposed conceptual framework. Journal of Administrative and Business Studies, 1(1), 35-41.
Number of pages: 7 Posted: 26 Mar 2021
Purnomo M. Antara, Rosidah Musa and Faridah Hassan
Universiti Teknologi MARA (UiTM) - Faculty of Business and Management, University Technology Mara Malaysia and Universiti Teknologi MARA (UiTM)
Downloads 53 (570,786)

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3.

Predictors and Outcomes of Sport Event Experiential Value: Insights from Formula One Petronas Malaysia Grand Prix

International Journal of Management and Marketing Research, v. 6 (1) p. 107-120
Posted: 05 Sep 2013 Last Revised: 04 Feb 2014
Rosidah Musa and Rezian-na Muhammad Kassim
University Technology Mara Malaysia and Universiti Teknologi MARA (UiTM)

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Experiential value, Formula 1, Involvement, Sport Orientation

4.

Program Benefits, Satisfaction and Loyalty in Retail Loyalty Program: Exploring the Roles of Program Trust and Program Commitment

The IUP Journal of Marketing Management, Vol. IX, No. 4, pp. 6-28, November 2010
Posted: 27 Jan 2011
Nor Asiah Omar, Che Aniza Binti Che Wel, Rosidah Musa and Muhamad Azrin Nazri
National University of Malaysia, University of Kebangsaan, University Technology Mara Malaysia and Asia Pacific Institute of Technology

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