Kumar Rakesh Ranjan

Indian Institute of Management (IIM), Calcutta

E-110, NTB

Joka, Diamond Harbour Road

Calcutta, West Bengal 700104

India

SCHOLARLY PAPERS

2

DOWNLOADS

174

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

The Six Faces of Value Co-Creation: A Field Guide for Executives

Rutgers Business Review, Vol. 2, No. 1, 2017
Number of pages: 9 Posted: 03 Aug 2017
Kumar Rakesh Ranjan and Stuart Read
Indian Institute of Management (IIM), Calcutta and Willamette University - Atkinson Graduate School of Management
Downloads 173 (207,122)

Abstract:

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2.

Strategically Pay Your Customers for Their Productivity

Rutgers Business Review, Vol. 5, No. 3, 2020, pp.319-325.
Number of pages: 7 Posted: 30 Apr 2021
Kumar Rakesh Ranjan, Jan Hendrik Schumann, Stefan Michel and Stuart Read
Indian Institute of Management (IIM), Calcutta, University of Passau, IMD and Willamette University - Atkinson Graduate School of Management
Downloads 1 (762,467)

Abstract:

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Marketing, CRM, co-creation.