Kumar Rakesh Ranjan

Indian Institute of Management (IIM), Calcutta

E-110, NTB

Joka, Diamond Harbour Road

Calcutta, West Bengal 700104

India

  • Indian Institute of Management (IIM), Calcutta

SCHOLARLY PAPERS

2

DOWNLOADS

353

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

The Six Faces of Value Co-Creation: A Field Guide for Executives

Rutgers Business Review, Vol. 2, No. 1, 2017
Number of pages: 9 Posted: 03 Aug 2017
Kumar Rakesh Ranjan and Stuart Read
Indian Institute of Management (IIM), Calcutta and Willamette University - Atkinson Graduate School of Management
Downloads 340 (142,574)

Abstract:

Loading...

2.

Strategically Pay Your Customers for Their Productivity

Rutgers Business Review, Vol. 5, No. 3, 2020, pp.319-325.
Number of pages: 7 Posted: 30 Apr 2021
Kumar Rakesh Ranjan, Jan Hendrik Schumann, Stefan Michel and Stuart Read
Indian Institute of Management (IIM), Calcutta, University of Passau, IMD and Willamette University - Atkinson Graduate School of Management
Downloads 13 (875,620)

Abstract:

Loading...

Marketing, CRM, co-creation.