H. Mushtaq Ahmad

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Service Quality, Customer Satisfaction and Loyalty: An Empirical Analysis of Banking Sector in Pakistan

Information Management and Business Review, Vol. 4, No. 3, pp. 159-167, Apr 2012
Number of pages: 9 Posted: 16 Aug 2012
affiliation not provided to SSRN, affiliation not provided to SSRN, affiliation not provided to SSRN, University of Waikato and affiliation not provided to SSRN
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Abstract:

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customer satisfaction, service quality in banking, customer loyalty