Peter Pal Zubcsek

Tel Aviv University - Coller School of Management

Assistant Professor of Marketing

Tel Aviv

Israel

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 36,891

SSRN RANKINGS

Top 36,891

in Total Papers Downloads

1,326

SSRN CITATIONS

2

CROSSREF CITATIONS

7

Scholarly Papers (5)

1.

Mobile Advertising: A Framework and Research Agenda

Journal of Interactive Marketing, Forthcoming , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2707300
Number of pages: 38 Posted: 22 Dec 2015
Dhruv Grewal, Yakov Bart, Martin Spann and Peter Pal Zubcsek
Babson College - Marketing Division, Northeastern University - D'Amore-McKim School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Tel Aviv University - Coller School of Management
Downloads 616 (46,590)
Citation 1

Abstract:

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Advertising, Mobile Marketing, Mobile Advertising

2.

Information Communities: The Network Structure of Communication

Number of pages: 41 Posted: 03 Feb 2011 Last Revised: 17 Aug 2014
Peter Pal Zubcsek, Imran Chowdhury and Zsolt Katona
Tel Aviv University - Coller School of Management, Wheaton College (MA) and University of California, Berkeley - Haas School of Business
Downloads 294 (112,474)

Abstract:

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communities, social networks, communication, information transmission, network closure

3.

Homophily and Influence: Pricing to Harness Word-of-Mouth on Social Networks

Number of pages: 70 Posted: 09 Feb 2015 Last Revised: 11 Feb 2016
Peter Pal Zubcsek, Tuan Q. Phan and Xuesong Lu
Tel Aviv University - Coller School of Management, National University of Singapore (NUS) and Ecole Polytechnique Fédérale de Lausanne
Downloads 246 (135,473)

Abstract:

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informative advertising, pricing, word-of-mouth, assortativity, homophily, social influence

4.

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

INSEAD Working Paper No. 2011/68/MKT
Number of pages: 49 Posted: 02 Jun 2011
Kaifu Zhang and Peter Pal Zubcsek
INSEAD and Tel Aviv University - Coller School of Management
Downloads 105 (277,876)
Citation 4

Abstract:

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user-generated content, content contributors, cotivation, behavioral economics, game theory, signaling games

5.

The Promise and Peril of Behavioral Consumer Research Using Mobile Devices

Number of pages: 33 Posted: 26 Sep 2016
Alan D. Cooke and Peter Pal Zubcsek
University of Florida - Department of Marketing and Tel Aviv University - Coller School of Management
Downloads 65 (370,400)

Abstract:

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mobile research, data collection, smartphones, internal validity, external validity