Peter Pal Zubcsek

Tel Aviv University - Coller School of Management

Assistant Professor of Marketing

Tel Aviv

Israel

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 45,695

SSRN RANKINGS

Top 45,695

in Total Papers Downloads

2,030

SSRN CITATIONS

7

CROSSREF CITATIONS

7

Scholarly Papers (8)

1.

Mobile Advertising: A Framework and Research Agenda

Journal of Interactive Marketing, Forthcoming , Northeastern U. D’Amore-McKim School of Business Research Paper No. 2707300
Number of pages: 38 Posted: 22 Dec 2015
Dhruv Grewal, Yakov Bart, Martin Spann and Peter Pal Zubcsek
Babson College - Marketing Division, Northeastern University - D'Amore-McKim School of Business, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Tel Aviv University - Coller School of Management
Downloads 665 (74,584)
Citation 6

Abstract:

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Advertising, Mobile Marketing, Mobile Advertising

2.

Information Communities: The Network Structure of Communication

Number of pages: 41 Posted: 03 Feb 2011 Last Revised: 17 Aug 2014
Peter Pal Zubcsek, Imran Chowdhury and Zsolt Katona
Tel Aviv University - Coller School of Management, Catawba College and University of California, Berkeley - Haas School of Business
Downloads 345 (163,025)

Abstract:

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communities, social networks, communication, information transmission, network closure

3.

Homophily and Influence: Pricing to Harness Word-of-Mouth on Social Networks

Number of pages: 70 Posted: 09 Feb 2015 Last Revised: 11 Feb 2016
Peter Pal Zubcsek, Tuan Q. Phan and Xuesong Lu
Tel Aviv University - Coller School of Management, National University of Singapore (NUS) and École Polytechnique Fédérale de Lausanne
Downloads 326 (173,759)

Abstract:

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informative advertising, pricing, word-of-mouth, assortativity, homophily, social influence

4.

Analyzing Purchase Decisions Using Dynamic Location Data

Journal of Interactive Marketing, 59(1), 1-18
Number of pages: 18 Posted: 08 Mar 2021 Last Revised: 13 Jan 2024
Tal Shoshani, Peter Pal Zubcsek and Shachar Reichman
University of Southern California - Marshall School of Business, Tel Aviv University - Coller School of Management and Tel Aviv University - Coller School of Management
Downloads 213 (265,147)

Abstract:

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store choice, location-aware marketing, mobile location data, pricing, geographical distance, choice modeling

5.

Community Leaders or Entertainment Workers? Incentivizing Content Generation in Social Media

INSEAD Working Paper No. 2011/68/MKT
Number of pages: 49 Posted: 02 Jun 2011
Kaifu Zhang and Peter Pal Zubcsek
INSEAD and Tel Aviv University - Coller School of Management
Downloads 145 (370,761)
Citation 4

Abstract:

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user-generated content, content contributors, cotivation, behavioral economics, game theory, signaling games

6.

Why Firms Should Want Algorithmic Accountability

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 28 Posted: 07 Jul 2022 Last Revised: 31 Oct 2023
Kalinda Ukanwa, William Rand and Peter Pal Zubcsek
University of Southern California - Marshall School of Business, North Carolina State University and Tel Aviv University - Coller School of Management
Downloads 135 (392,076)

Abstract:

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algorithmic accountability, algorithmic fairness, service failure, word-of-mouth, social influence, diffusion

7.

Repeated Exposures to Mobile Advertising: The Role of Location Revisits

Number of pages: 50 Posted: 29 Apr 2022 Last Revised: 27 Oct 2023
Fordham University - Gabelli School of Business, Tel Aviv University - Coller School of Management, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads 104 (476,566)

Abstract:

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mobile analytics, location-based advertising, ad repetition, location revisits, geotargeting, coarsened exact matching

8.

The Promise and Peril of Behavioral Consumer Research Using Mobile Devices

Number of pages: 33 Posted: 26 Sep 2016
Alan D. Cooke and Peter Pal Zubcsek
University of Florida - Department of Marketing and Tel Aviv University - Coller School of Management
Downloads 97 (499,472)

Abstract:

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mobile research, data collection, smartphones, internal validity, external validity