Liwu Hsu

Boston University - Department of Marketing

United States

Boston University - Questrom School of Business

595 Commonwealth Avenue

Boston, MA MA 02215

United States

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

Branding and Firm Value

HANDBOOK OF MARKETING AND FINANCE, Shankar Ganesan and Sunder Bharadwaj, eds., Edward Elgar Publishing, 2011
Number of pages: 58 Posted: 12 Feb 2011
Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University
Downloads 587 (27,011)
Citation 3

Abstract:

Branding, Shareholder Value, Firm Risk, Brand Management, Marketing-Finance