Liwu Hsu

Boston University - Questrom School of Business

595 Commonwealth Avenue

Boston, MA MA 02215

United States

Boston University - Department of Marketing

United States

  • Boston University - Questrom School of Business

  • Boston University - Department of Marketing

SCHOLARLY PAPERS

1

DOWNLOADS

961

TOTAL CITATIONS

0

Scholarly Papers (1)

Actions:
Email selected abstracts
1.

Branding and Firm Value

HANDBOOK OF MARKETING AND FINANCE, Shankar Ganesan and Sunder Bharadwaj, eds., Edward Elgar Publishing, 2011
Number of pages: 58 Posted: 12 Feb 2011
Shuba Srinivasan, Liwu Hsu and Susan Fournier
Boston University - Questrom School of Business, Boston University - Questrom School of Business and Boston University
Downloads 961 (52,507)

Abstract:

Loading...

Branding, Shareholder Value, Firm Risk, Brand Management, Marketing-Finance