Yufeng Huang

University of Rochester - Simon Business School

Assistant Professor of Marketing

Rochester, NY 14627

United States

http://https://sites.google.com/site/yufenghuangphd/

SCHOLARLY PAPERS

4

DOWNLOADS

129

CITATIONS

4

Scholarly Papers (4)

1.

Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds

Number of pages: 46 Posted: 23 May 2016
Yufeng Huang and Bart J. Bronnenberg
University of Rochester - Simon Business School and Tilburg University, CentER
Downloads 49 (393,236)
Citation 2

Abstract:

Loading...

love for variety, promotion threshold, cost of thinking, limited consideration

2.

Learning to Set Prices in the Washington State Liquor Market

Number of pages: 63 Posted: 09 Nov 2018
University of Rochester - Simon Business School, University of Rochester - Simon Business School and Simon School of Business – University of Rochester
Downloads 37 (434,487)
Citation 2

Abstract:

Loading...

3.

Intertemporal Demand Spillover Effects on Video Game Platforms

Number of pages: 44 Posted: 13 Oct 2017 Last Revised: 23 Mar 2019
Avery Haviv, Yufeng Huang and Nan Li
University of Rochester - Simon Business School, University of Rochester - Simon Business School and University of Rochester - Simon Business School
Downloads 34 (446,892)

Abstract:

Loading...

Demand spillover effect, Platform strategy, Natural experiment, Video game

4.

Learning by Doing and the Demand for Advanced Products

Number of pages: 55 Posted: 09 Nov 2018
Yufeng Huang
University of Rochester - Simon Business School
Downloads 9 (585,642)

Abstract:

Loading...

Consumer Human Capital, Learning by Doing, Switching Costs, Product Diffusion, Dynamic Programming