Dokyun Lee

Carnegie Mellon University - David A. Tepper School of Business

Assistant Professor of Business Analytics

5000 Forbes Avenue

Pittsburgh, PA 15213-3890

United States

  • Carnegie Mellon University - David A. Tepper School of Business

SCHOLARLY PAPERS

9

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Ideas:
“  Economics of Unstructured Data, Interpretable Machine Learning for Business and Society, Unintended Consequence of Machine Learning.  ”

  • Carnegie Mellon University - David A. Tepper School of Business

Scholarly Papers (9)

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1.

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management Science, Accepted and Forthcoming
Number of pages: 57 Posted: 26 Sep 2013 Last Revised: 07 Mar 2018
Dokyun Lee, Kartik Hosanagar and Harikesh Nair
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads 5,726 (1,159)

Abstract:

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consumer engagement, social media, advertising content, content engineering, marketing communication, large-scale data, natural language processing, machine learning, selection, Facebook, EdgeRank, content engineering, text mining

2.

Will the Global Village Fracture into Tribes: Recommender Systems and Their Effects on Consumers

Management Science, Vol. 60, No. 4, pp. 805-823, April 2014
Number of pages: 33 Posted: 31 Dec 2008 Last Revised: 05 Aug 2015
Kartik Hosanagar, Daniel M. Fleder, Dokyun Lee and Andreas Buja
University of Pennsylvania - Operations & Information Management Department, University of Pennsylvania - The Wharton School, Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Statistics Department
Downloads 2,901 (3,768)

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recommender systems, collaborative filtering, fragmentation, personalization, long tail

3.

How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large Scale Image Analytics

Number of pages: 32 Posted: 31 May 2017 Last Revised: 17 Jun 2018
Shunyuan Zhang, Dokyun Lee, Param Vir Singh and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 2,053 (6,742)

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sharing economy, Airbnb, economic impact of images, photography, computer vision, deep learning, image quality classification, image feature extraction, treatment effect, image attribute analysis

4.

How Do Recommender Systems Affect Sales Diversity? A Cross-Category Investigation via Randomized Field Experiment

Forthcoming at Information Systems Research
Number of pages: 44 Posted: 07 Oct 2016 Last Revised: 15 Sep 2018
Dokyun Lee and Kartik Hosanagar
Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 549 (48,323)

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E-Commerce, Personalization, Recommender systems, Sales volume, Sales diversity, Consumer purchase behavior, Collaborative filtering, Gini coefficient

5.

Large Scale Cross Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning

NET Institute Working Paper No. 16-09
Number of pages: 48 Posted: 11 Oct 2016 Last Revised: 23 Jun 2017
Xiao Liu, Dokyun Lee and Kannan Srinivasan
New York University (NYU) - Leonard N. Stern School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University
Downloads 503 (53,917)

Abstract:

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Consumer Purchase Journey, Product Reviews, Review Content, Deep Learning

6.

How Do Product Attributes Moderate the Impact of Recommender Systems?

Number of pages: 41 Posted: 08 Oct 2018 Last Revised: 16 May 2019
Dokyun Lee and Kartik Hosanagar
Carnegie Mellon University - David A. Tepper School of Business and University of Pennsylvania - Operations & Information Management Department
Downloads 381 (75,626)

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E-commerce, Personalization, Recommender Systems, Consumer Reviews, Prod- uct Attributes, Search Cost, Electronic Markets, Awareness, Salience

7.

Demand Interactions in Sharing Economies: Evidence from a Natural Experiment Involving Airbnb and Uber/Lyft

Number of pages: 31 Posted: 23 Feb 2018
Shunyuan Zhang, Dokyun Lee, Param Vir Singh and Tridas Mukhopadhyay
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 327 (90,184)

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sharing economy, Airbnb, Uber, Lyft, sharing effects, natural experiment, geographic demand dispersion, transportation cost

8.

A Dynamic Analysis of Beauty Premium

Number of pages: 56 Posted: 25 Jul 2018 Last Revised: 01 Mar 2019
Nikhil Malik, Param Vir Singh, Dokyun Lee and Kannan Srinivasan
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 180 (164,298)

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Beauty Premium, Personal Marketing, Bias in workplace, Perceptions, Beliefs, Preferences, Attractiveness Prediction, Generative Deep Learning, Image Morphing, Text Mining

9.

Micro-Giving: On the Use of Mobile Devices and Monetary Subsidies in Charitable Giving

Number of pages: 39 Posted: 02 Dec 2018
Dongwon Lee, Anandasivam Gopal and Dokyun Lee
Hong Kong University of Science & Technology (HKUST), University of Maryland - Robert H. Smith School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 45 (402,290)

Abstract:

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Mobile Devices; Mobile Apps; Cause Marketing; Push Notifications; Monetary Incentives; Matching; Rebates; Intertemporal Choice; Field Experiments