Uzma Khan

University of Miami - Department of Marketing

Associate Professor

United States

SCHOLARLY PAPERS

2

DOWNLOADS

242

TOTAL CITATIONS

1

Scholarly Papers (2)

1.

Consumer Substitution Decisions: An Integrative Framework

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2438490, Stanford University Graduate School of Business Research Paper No. 14-19, Robert H. Smith School Research Paper No. RHS 2438490
Number of pages: 23 Posted: 19 May 2014
Georgetown University - McDonough School of Business, Georgetown University - Department of Marketing, Oklahoma State University - Stillwater - Department of Marketing, Georgetown University - McDonough School of Business, University of Alberta - Department of Marketing, Business Economics & Law, University of Maryland - Robert H. Smith School of Business, University of Miami - Department of Marketing, Columbia University - Columbia Business School, Marketing, Pennsylvania State University - Smeal College of Business, Northwestern University and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 242 (261,655)
Citation 1

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2.

When Deliberation Decreases Satisfaction: The Role of Cognition-Based versus Affect-Based Reasons

University of Miami Business School Research Paper No. 3599225
Posted: 08 Jun 2020
Northeastern University, University of Miami - Department of Marketing and Stanford Graduate School of Business

Abstract:

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Satisfaction, Choice, Affect and Emotion, Deliberation, Hedonic Consumption