Jeff T. Larsen

Texas Tech University

Associate Professor

2500 Broadway

Lubbock, TX 79409

United States

SCHOLARLY PAPERS

6

DOWNLOADS

708

CITATIONS
Rank 11,065

SSRN RANKINGS

Top 11,065

in Total Papers Citations

37

Scholarly Papers (6)

1.

Comparing Gains and Losses

Psychological Science, Vol. 21, No. 10, pp. 1438-1445
Number of pages: 8 Posted: 19 Apr 2010 Last Revised: 03 Mar 2012
University of Colorado at Boulder - Department of Marketing, Texas Tech University, Princeton University and University of California, San Diego
Downloads 290 (102,605)
Citation 6

Abstract:

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2.

The Evaluative Space Grid: A Single-Item Measure of Positivity and Negativity

Cognition and Emotion, Vol. 23, pp. 453-480
Number of pages: 22 Posted: 18 Feb 2010 Last Revised: 19 Feb 2011
Texas Tech University, Dartmouth College, University of Colorado at Boulder - Department of Marketing, University of Chicago and University of Chicago - Department of Psychology
Downloads 143 (199,527)
Citation 2

Abstract:

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3.

Can People Feel Happy and Sad at the Same Time?

Journal of Personality and Social Psychology, Vol. 81, No. 4, pp. 684-696
Number of pages: 13 Posted: 17 Feb 2010 Last Revised: 19 Feb 2011
Jeff T. Larsen, A. Peter McGraw and John T. Cacioppo
Texas Tech University, University of Colorado at Boulder - Department of Marketing and University of Chicago - Department of Psychology
Downloads 130 (215,417)
Citation 20

Abstract:

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4.

Loss Aversion Under Cognitive Load

Journal of Personal Finance. Forthcoming.
Number of pages: 26 Posted: 22 Nov 2013 Last Revised: 23 Jul 2014
Texas Tech University - Department of Personal Financial Planning, Texas Tech University and Texas Tech University
Downloads 113 (239,158)

Abstract:

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loss aversion, cognitive load, skin conductance response

5.

The Agony of Victory and Thrill of Defeat: Mixed Emotional Reactions to Disappointing Wins and Relieving Losses

Psychological Science, Vol. 15, No. 5, pp. 325-330, 2004
Number of pages: 8 Posted: 17 Feb 2010 Last Revised: 05 Apr 2012
Texas Tech University, University of Colorado at Boulder - Department of Marketing, University of California, Berkeley - Marketing Group and University of Chicago - Department of Psychology
Downloads 22 (500,346)
Citation 9

Abstract:

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6.

Further Evidence for Mixed Emotions

Journal of Personality and Social Psychology, Vol. 100, pp. 1095-1110
Number of pages: 17 Posted: 18 Feb 2011 Last Revised: 04 Mar 2012
Jeff T. Larsen and A. Peter McGraw
Texas Tech University and University of Colorado at Boulder - Department of Marketing
Downloads 10 (570,175)

Abstract:

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mixed emotions, mixed feelings, ambivalence, bittersweet, valence