Karen Page Winterich

Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration

Assistant Professor of Marketing

University Park, PA 16802

United States

  • Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration

SCHOLARLY PAPERS

30

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85

CROSSREF CITATIONS

114

Scholarly Papers (30)

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1.

Seeing the World Through GREEN-Tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products

Haws, Kelly L., Karen Page Winterich, and Rebecca Walker Naylor, “Seeing the World through GREEN-tinted Glasses: How Green Consumers’ Use Motivated Reasoning to Prefer Environmentally Friendly Products,” Journal of Consumer Psychology, 2013
Number of pages: 58 Posted: 26 Apr 2015
Kelly Haws, Karen Page Winterich and Rebecca Walker Reczek
Vanderbilt University - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,160 (29,882)
Citation 4

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Sustainability; Scale Development; Environmental Marketing; Green Marketing; Motivated Reasoning

2.

I'm Moral, But I Won't Help You: The Distinct Roles of Empathy and Justice in Donations

Journal of Consumer Research, Forthcoming
Number of pages: 61 Posted: 19 May 2014
Saerom Lee, Karen Page Winterich and William T. Ross
University of Texas at San Antonio - College of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Pennsylvania State University - Department of Marketing
Downloads 969 (38,515)
Citation 1

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donations, responsibility, moral identity, non-profit, justice, empathy

3.

Do Logo Redesigns Help or Hurt Your Brand? The Role of Brand Commitment

Journal of Product and Brand Management, Vol. 19, No. 2, pp. 76-84, 2010
Number of pages: 9 Posted: 06 Feb 2012
Michael F. Walsh, Karen Page Winterich and Vikas Mittal
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 661 (64,643)
Citation 6

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Brand identity, Brand loyalty, Logos

4.

Power Distance Belief and Impulsive Buying

Journal of Marketing Research, Vol. 47, No. 5, pp. 945-954, 2010
Number of pages: 11 Posted: 06 Feb 2012
Yinlong Zhang, Karen Page Winterich and Vikas Mittal
University of Texas at San Antonio, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 637 (67,821)
Citation 3

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cultural orientation, impulsive buying, power distance belief

5.

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

Journal of Marketing: Vol. 77, No. 3, pp. 121-134, Forthcoming
Number of pages: 14 Posted: 07 May 2013
Karen Page Winterich, Vikas Mittal and Karl Aquino
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources
Downloads 564 (78,974)
Citation 3

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charitable behavior, recognition, moral identity, symbolization, social reinforcement

6.

How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory

International Journal of Research in Marketing, 29(4), 346–354
Number of pages: 9 Posted: 03 May 2012 Last Revised: 27 Nov 2012
Karen Page Winterich, Yinlong Zhang and Vikas Mittal
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Texas at San Antonio and Rice University
Downloads 480 (96,331)
Citation 9

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Political Identity, Liberals, Conservatives, Donation Behavior, Moral Identity, Moral Foundations Theory

7.

Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions

Journal of Marketing Research, Vol. 48, No. 5, pp. 855-868, 2011
Number of pages: 14 Posted: 06 Feb 2012 Last Revised: 18 May 2014
Karen Page Winterich and Michael Barone
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Louisville - Department of Marketing
Downloads 420 (112,800)
Citation 5

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promotions, donations, self-construal, identity, cause-related

8.

Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 70 Posted: 19 May 2014
Karen Page Winterich and Yinlong Zhang
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 410 (116,006)
Citation 3

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donations, non-profit, culture, power distance, communal, control, equality

9.

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

Journal of Marketing, Forthcoming
Number of pages: 51 Posted: 09 Sep 2012
Woo Jin Choi and Karen Page Winterich
University of Seoul and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 375 (128,412)
Citation 1

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brand attitude, moral identity, outgroup, reference group, psychological distance

10.

'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self- Construal on Brand Evaluations

Journal of Consumer Research, Vol. 34, No. 2, pp. 248-259, 2011
Number of pages: 12 Posted: 06 Feb 2012
Vanitha Swaminathan, Karen Page Winterich and Zeynep Gurhan-Canli
University of Pittsburgh, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Koc University
Downloads 372 (129,577)
Citation 6

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brand relationships, brand evaluation, self-construal, self-concept connection, country-of-origin

11.

When Value Trumps Health in a Supersized World

Journal of Marketing, 77 (May), Forthcoming
Number of pages: 48 Posted: 25 Oct 2012
Kelly Haws and Karen Page Winterich
Vanderbilt University - Marketing and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 320 (152,562)
Citation 2

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supersizing, nonlinear pricing, health, goal interactions, value, obesity

12.

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption

Journal of Consumer Research, Vol. 38, No. 3, pp. 505-524, October 2011, Mays Business School Research Paper No. 2012-33
Number of pages: 22 Posted: 17 Feb 2011 Last Revised: 03 Feb 2012
Karen Page Winterich and Kelly Haws
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Vanderbilt University - Marketing
Downloads 250 (196,587)
Citation 4

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13.

Donation Behavior Toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

Journal of Consumer Research, Vol. 36, No. 2, pp. 199-214, 2011
Number of pages: 16 Posted: 06 Feb 2012
Karen Page Winterich, Vikas Mittal and William T. Ross
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Pennsylvania State University - Department of Marketing
Downloads 239 (205,328)
Citation 5

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charitable giving, moral identity, gender, donations, in-group, out-group, self-concept

14.

Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior

Winterich, K., Mittal, V., & Morales, A. Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior. Organizational Behavior and Human Decision Processes, Forthcoming.
Number of pages: 46 Posted: 18 Jul 2014
Karen Page Winterich, Vikas Mittal and Andrea Morales
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 203 (239,491)
Citation 1

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self-interested behavior; unethical behavior; self-protection; disgust; emotion; cleansing

15.

When Moral Identity Symbolization Motivates Prosocial Behavior: The Role of Recognition and Moral Identity Internalization

Journal of Applied Psychology, Forthcoming
Number of pages: 36 Posted: 07 May 2013 Last Revised: 18 May 2014
Karen Page Winterich, Karl Aquino, Vikas Mittal and Richard Swartz
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources, Rice University and Rice University - Jesse H. Jones Graduate School of Business
Downloads 187 (257,883)
Citation 2

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prosocial behavior, symbolization, internalization, recognition, moral identity

16.

How Re-Designing Angular Logos to Be Rounded Shapes Brand Attitude: Consumer Brand Commitment and Self-Construal

Journal of Consumer Marketing, Vol. 28, No. 6, pp. 438-447, 2011
Number of pages: 10 Posted: 06 Feb 2012
Michael F. Walsh, Karen Page Winterich and Vikas Mittal
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 177 (270,594)

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Self construal, Brand commitment, Advertising framing, Logos, Consumers

17.

Sustainable Retailing

Journal of Retailing, Special Issue Re-Strategizing Retailing in a Technology Based Era, Forthcoming
Number of pages: 50 Posted: 29 Dec 2020
Gautham Vadakkepatt, Karen Page Winterich, Vikas Mittal, Walter Zinn, Lauren Beitelspacher, John Aloysius, Jessica Ginger and Julie Reilman
George Mason University - Department of Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University, The Ohio State University, Portland State University - Marketing and Advertising, University of Arkansas - Department of Supply Chain Management, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 173 (276,164)
Citation 2

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sustainability; supply chain; circular economy; retailing; social impact

18.

To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures

Journal of Consumer Research, Forthcoming
Number of pages: 71 Posted: 07 Jun 2017
Saerom Lee, Lisa Bolton and Karen Page Winterich
University of Texas at San Antonio - College of Business, Pennsylvania State University and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 139 (330,801)
Citation 5

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For-Profit Social Ventures, Nonprofit, Greed, Social Mission, Profit Orientation, Communal Norms

19.

Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition

Journal of Marketing, Forthcoming
Number of pages: 66 Posted: 07 Jun 2017
Karen Page Winterich, Rebecca Walker Reczek and Julie R. Irwin
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Ohio State University (OSU) - Department of Marketing and Logistics and University of Texas - McCombs School of Business
Downloads 128 (352,290)
Citation 1

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Nonprofit Marketing, Donation, Memory, Identity, Product Disposition

20.

Disgusted or Happy, It's Not so Bad: Emotional Mini-Max in Unethical Judgments

Journal of Business Ethics, Forthcoming
Number of pages: 49 Posted: 19 May 2014
Karen Page Winterich, Andrea Morales and Vikas Mittal
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Arizona State University (ASU) and Rice University
Downloads 116 (378,698)
Citation 1

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ethical decision-making; judgments of unethical behavior; magnitude of consequences; emotion; affect

21.

Retain Donors by Sharing Past Donation Use: Evidence from Red Cross Blood Donors

Number of pages: 42 Posted: 18 Nov 2021
Edlira Shehu, Michel Clement, Karen Page Winterich and Besarta Veseli
University of Groningen - Faculty of Economics and Business, University of Hamburg, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Hamburg - Faculty of Business Administration
Downloads 94 (437,987)

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Field Experiments, Donor Management, Retention, Reactivation, Donation Appeals, Message Timing

22.

‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions

Journal of Consumer Psychology, Forthcoming
Number of pages: 41 Posted: 03 Jan 2015
Karen Page Winterich, Robert E. Carter, Michael Barone, Ramkumar Janakiraman and Ram Bezawada
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Louisville - College of Business and Public Administration, University of Louisville - Department of Marketing, University of South Carolina - Darla Moore School of Business and Baruch College
Downloads 83 (473,167)

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promotions, donations, segmentation, interdependence, gender, residence, cause-related marketing

23.

Conforming Conservatives: How Salient Social Identities Can Increase Donations

Journal of Consumer Psychology, Forthcoming
Number of pages: 44 Posted: 07 Jun 2017
Andrew Kaikati, Carlos J. Torelli, Karen Page Winterich and Maria Rodas
Saint Louis University - Chaifetz School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 80 (483,584)
Citation 1

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Political Ideology; Charitable Behavior; Social Identity; Social Norms; Conformity

24.

All That Glitters Is Not Gold: How Others' Status Influences the Effect of Power Distance Belief on Status Consumption

Journal of Consumer Research, Vol. 43(2), p. 265-281, August 2016
Number of pages: 58 Posted: 07 Jun 2017
Huachao Gao, Karen Page Winterich and Yinlong Zhang
University of Victoria, Peter B. Gustavson School of Business - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 65 (541,922)

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Power Distance Belief, Status Consumption, Superiors, Social Comparison, Signaling Effectiveness, Need for Status

25.

Now that I'm Sad, It's Hard to Be Mad: The Role of Cognitive Appraisals in Emotional Blunting

Personality and Social Psychology Bulletin, Vol. 36, No. 11, pp. 1467-1483, 2010
Number of pages: 18 Posted: 06 Feb 2012
Karen Page Winterich, Seunghee Han and Jennifer Lerner
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Carnegie Mellon University - Department of Social and Decision Sciences and Harvard University - Harvard Kennedy School (HKS)
Downloads 65 (541,922)

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emotion, cognitive appraisals, sadness, anger, judgment, decision making, approach/withdrawal

26.

Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2635259
Number of pages: 24 Posted: 25 Jul 2015
Aaron Garvey, Simon J. Blanchard and Karen Page Winterich
University of Kentucky, Georgetown University - McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 56 (582,914)

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conspicuous consumption, pricing, overpayment, status, retailing

27.

Not All Negative Emotions Lead to Concrete Construal

International Journal of Research in Marketing, Forthcoming
Number of pages: 18 Posted: 14 Jul 2015
Nivriti Chowdhry, Karen Page Winterich, Vikas Mittal and Andrea Morales
Rice University - Jesse H. Jones Graduate School of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 47 (629,427)

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Construal level, emotion, valence, disgust, happiness, brand extension

28.

When Deal Depth Doesn't Matter: How Handedness Consistency Influences Consumer Response to Horizontal versus Vertical Price Comparisons

Marketing Letters, January 2015
Number of pages: 21 Posted: 03 Jan 2015
Michael Barone, Keith Lyle and Karen Page Winterich
University of Louisville - Department of Marketing, University of Louisville and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 41 (663,898)

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price promotions; handedness consistency; cognitive flexibility; price comparisons; deal depth; embodied cognition

29.

Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being

Journal of Service Research,18 (3), 384-404.
Number of pages: 49 Posted: 19 Aug 2015
Karen Page Winterich and Gergana Y. Nenkov
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Boston College - Carroll School of Management
Downloads 36 (695,459)
Citation 1

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Social influence, Mindsets, Financial decision making, Saving, Open-mindedness, Consideration of future consequences, Consumer susceptibility to interpersonal

30.

Friends and Family: How In-Group Focused Promotions Can Increase Purchase

Customer Needs and Solutions, 1 (4), 333-344, 2014
Number of pages: 37 Posted: 03 Jan 2015
Karen Page Winterich, Vikas Mittal and Vanitha Swaminathan
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and University of Pittsburgh
Downloads 33 (715,519)

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sales promotions, self-construal, interdependence, in-group, brand personality