Karen Page Winterich

Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration

Assistant Professor of Marketing

University Park, PA 16802

United States

  • Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration

SCHOLARLY PAPERS

30

DOWNLOADS
Rank 8,523

SSRN RANKINGS

Top 8,523

in Total Papers Downloads

11,052

TOTAL CITATIONS
Rank 8,130

SSRN RANKINGS

Top 8,130

in Total Papers Citations

77

Scholarly Papers (30)

Actions:
Email selected abstracts
1.

Seeing the World Through GREEN-Tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products

Haws, Kelly L., Karen Page Winterich, and Rebecca Walker Naylor, “Seeing the World through GREEN-tinted Glasses: How Green Consumers’ Use Motivated Reasoning to Prefer Environmentally Friendly Products,” Journal of Consumer Psychology, 2013
Number of pages: 58 Posted: 26 Apr 2015
Kelly Haws, Karen Page Winterich and Rebecca Walker Reczek
Vanderbilt University - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Ohio State University (OSU) - Department of Marketing and Logistics
Downloads 1,645 (23,262)
Citation 4

Abstract:

Loading...

Sustainability; Scale Development; Environmental Marketing; Green Marketing; Motivated Reasoning

2.

I'm Moral, But I Won't Help You: The Distinct Roles of Empathy and Justice in Donations

Journal of Consumer Research, Forthcoming
Number of pages: 61 Posted: 19 May 2014
Saerom Lee, Karen Page Winterich and William T. Ross
University of Texas at San Antonio - College of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Pennsylvania State University - Department of Marketing
Downloads 1,032 (46,213)
Citation 2

Abstract:

Loading...

donations, responsibility, moral identity, non-profit, justice, empathy

3.

Do Logo Redesigns Help or Hurt Your Brand? The Role of Brand Commitment

Journal of Product and Brand Management, Vol. 19, No. 2, pp. 76-84, 2010
Number of pages: 9 Posted: 06 Feb 2012
Michael F. Walsh, Karen Page Winterich and Vikas Mittal
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 843 (61,082)
Citation 6

Abstract:

Loading...

Brand identity, Brand loyalty, Logos

4.

Power Distance Belief and Impulsive Buying

Journal of Marketing Research, Vol. 47, No. 5, pp. 945-954, 2010
Number of pages: 11 Posted: 06 Feb 2012
Yinlong Zhang, Karen Page Winterich and Vikas Mittal
University of Texas at San Antonio, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 738 (72,913)
Citation 3

Abstract:

Loading...

cultural orientation, impulsive buying, power distance belief

5.

Sustainable Retailing

Journal of Retailing, Special Issue Re-Strategizing Retailing in a Technology Based Era, Forthcoming
Number of pages: 50 Posted: 29 Dec 2020
Gautham Vadakkepatt, Karen Page Winterich, Vikas Mittal, Walter Zinn, Lauren Beitelspacher, John Aloysius, Jessica Ginger and Julie Reilman
George Mason University - Department of Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University, The Ohio State University, Portland State University - Marketing and Advertising, University of Arkansas, Fayetteville - Department of Supply Chain Management, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 675 (81,995)
Citation 4

Abstract:

Loading...

sustainability; supply chain; circular economy; retailing; social impact

6.

When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model

Journal of Marketing: Vol. 77, No. 3, pp. 121-134, Forthcoming
Number of pages: 14 Posted: 07 May 2013
Karen Page Winterich, Vikas Mittal and Karl Aquino
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources
Downloads 621 (90,911)
Citation 3

Abstract:

Loading...

charitable behavior, recognition, moral identity, symbolization, social reinforcement

7.

How Political Identity and Charity Positioning Increase Donations: Insights from Moral Foundations Theory

International Journal of Research in Marketing, 29(4), 346–354
Number of pages: 9 Posted: 03 May 2012 Last Revised: 27 Nov 2012
Karen Page Winterich, Yinlong Zhang and Vikas Mittal
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Texas at San Antonio and Rice University
Downloads 531 (110,680)
Citation 10

Abstract:

Loading...

Political Identity, Liberals, Conservatives, Donation Behavior, Moral Identity, Moral Foundations Theory

8.

Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation versus Discount Promotions

Journal of Marketing Research, Vol. 48, No. 5, pp. 855-868, 2011
Number of pages: 14 Posted: 06 Feb 2012 Last Revised: 18 May 2014
Karen Page Winterich and Michael Barone
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Louisville - Department of Marketing
Downloads 484 (123,879)
Citation 5

Abstract:

Loading...

promotions, donations, self-construal, identity, cause-related

9.

Accepting Inequality Deters Responsibility: How Power Distance Decreases Charitable Behavior

Journal of Consumer Research, Forthcoming
Number of pages: 70 Posted: 19 May 2014
Karen Page Winterich and Yinlong Zhang
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 467 (129,221)
Citation 4

Abstract:

Loading...

donations, non-profit, culture, power distance, communal, control, equality

10.

Can Brands Move in from the Outside?: How Moral Identity Enhances Out-Group Brand Attitudes

Journal of Marketing, Forthcoming
Number of pages: 51 Posted: 09 Sep 2012
Woo Jin Choi and Karen Page Winterich
University of Seoul and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 467 (129,221)
Citation 1

Abstract:

Loading...

brand attitude, moral identity, outgroup, reference group, psychological distance

11.

'My' Brand or 'Our' Brand: The Effects of Brand Relationship Dimensions and Self- Construal on Brand Evaluations

Journal of Consumer Research, Vol. 34, No. 2, pp. 248-259, 2011
Number of pages: 12 Posted: 06 Feb 2012
Vanitha Swaminathan, Karen Page Winterich and Zeynep Gurhan-Canli
University of Pittsburgh, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Koc University
Downloads 434 (141,068)
Citation 6

Abstract:

Loading...

brand relationships, brand evaluation, self-construal, self-concept connection, country-of-origin

12.

When Moral Identity Symbolization Motivates Prosocial Behavior: The Role of Recognition and Moral Identity Internalization

Journal of Applied Psychology, Forthcoming
Number of pages: 36 Posted: 07 May 2013 Last Revised: 18 May 2014
Karen Page Winterich, Karl Aquino, Vikas Mittal and Richard Swartz
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of British Columbia (UBC) - Division of Organizational Behaviour and Human Resources, Rice University and Rice University - Jesse H. Jones Graduate School of Business
Downloads 352 (178,586)
Citation 2

Abstract:

Loading...

prosocial behavior, symbolization, internalization, recognition, moral identity

13.

When Value Trumps Health in a Supersized World

Journal of Marketing, 77 (May), Forthcoming
Number of pages: 48 Posted: 25 Oct 2012
Kelly Haws and Karen Page Winterich
Vanderbilt University - Marketing and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 351 (179,120)
Citation 2

Abstract:

Loading...

supersizing, nonlinear pricing, health, goal interactions, value, obesity

14.

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption

Journal of Consumer Research, Vol. 38, No. 3, pp. 505-524, October 2011, Mays Business School Research Paper No. 2012-33
Number of pages: 22 Posted: 17 Feb 2011 Last Revised: 03 Feb 2012
Karen Page Winterich and Kelly Haws
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Vanderbilt University - Marketing
Downloads 321 (197,226)
Citation 3

Abstract:

Loading...

15.

Donation Behavior Toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

Journal of Consumer Research, Vol. 36, No. 2, pp. 199-214, 2011
Number of pages: 16 Posted: 06 Feb 2012
Karen Page Winterich, Vikas Mittal and William T. Ross
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Pennsylvania State University - Department of Marketing
Downloads 288 (221,344)
Citation 9

Abstract:

Loading...

charitable giving, moral identity, gender, donations, in-group, out-group, self-concept

16.

Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior

Winterich, K., Mittal, V., & Morales, A. Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior. Organizational Behavior and Human Decision Processes, Forthcoming.
Number of pages: 46 Posted: 18 Jul 2014
Karen Page Winterich, Vikas Mittal and Andrea Morales
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 231 (276,161)
Citation 1

Abstract:

Loading...

self-interested behavior; unethical behavior; self-protection; disgust; emotion; cleansing

17.

How Re-Designing Angular Logos to Be Rounded Shapes Brand Attitude: Consumer Brand Commitment and Self-Construal

Journal of Consumer Marketing, Vol. 28, No. 6, pp. 438-447, 2011
Number of pages: 10 Posted: 06 Feb 2012
Michael F. Walsh, Karen Page Winterich and Vikas Mittal
affiliation not provided to SSRN, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Rice University
Downloads 217 (293,109)

Abstract:

Loading...

Self construal, Brand commitment, Advertising framing, Logos, Consumers

18.

To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures

Journal of Consumer Research, Forthcoming
Number of pages: 71 Posted: 07 Jun 2017
Saerom Lee, Lisa Bolton and Karen Page Winterich
University of Texas at San Antonio - College of Business, Pennsylvania State University and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 193 (326,976)
Citation 8

Abstract:

Loading...

For-Profit Social Ventures, Nonprofit, Greed, Social Mission, Profit Orientation, Communal Norms

19.

Improving Blood Donor Retention and Donor Relationships with Past Donation Use Appeals

Number of pages: 75 Posted: 18 Nov 2021 Last Revised: 31 Aug 2023
Edlira Shehu, Besarta Veseli, Michel Clement and Karen Page Winterich
University of Groningen - Faculty of Economics and Business, University of Hamburg - Faculty of Business Administration, University of Hamburg and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 169 (368,368)

Abstract:

Loading...

Field Experiments, Donor Management, Retention, Reactivation, Donation Appeals, Message Timing

20.

Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition

Journal of Marketing, Forthcoming
Number of pages: 66 Posted: 07 Jun 2017
Karen Page Winterich, Rebecca Walker Reczek and Julie R. Irwin
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Ohio State University (OSU) - Department of Marketing and Logistics and University of Texas - McCombs School of Business
Downloads 165 (376,094)
Citation 1

Abstract:

Loading...

Nonprofit Marketing, Donation, Memory, Identity, Product Disposition

21.

All That Glitters Is Not Gold: How Others' Status Influences the Effect of Power Distance Belief on Status Consumption

Journal of Consumer Research, Vol. 43(2), p. 265-281, August 2016
Number of pages: 58 Posted: 07 Jun 2017
Huachao Gao, Karen Page Winterich and Yinlong Zhang
University of Victoria, Peter B. Gustavson School of Business - Marketing, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Texas at San Antonio
Downloads 128 (462,442)

Abstract:

Loading...

Power Distance Belief, Status Consumption, Superiors, Social Comparison, Signaling Effectiveness, Need for Status

22.

Disgusted or Happy, It's Not so Bad: Emotional Mini-Max in Unethical Judgments

Journal of Business Ethics, Forthcoming
Number of pages: 49 Posted: 19 May 2014
Karen Page Winterich, Andrea Morales and Vikas Mittal
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Arizona State University (ASU) and Rice University
Downloads 128 (462,442)
Citation 1

Abstract:

Loading...

ethical decision-making; judgments of unethical behavior; magnitude of consequences; emotion; affect

23.

Conforming Conservatives: How Salient Social Identities Can Increase Donations

Journal of Consumer Psychology, Forthcoming
Number of pages: 44 Posted: 07 Jun 2017
Andrew Kaikati, Carlos J. Torelli, Karen Page Winterich and Maria Rodas
Saint Louis University - Chaifetz School of Business, University of Minnesota - Twin Cities - Carlson School of Management, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 111 (515,405)
Citation 1

Abstract:

Loading...

Political Ideology; Charitable Behavior; Social Identity; Social Norms; Conformity

24.

‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions

Journal of Consumer Psychology, Forthcoming
Number of pages: 41 Posted: 03 Jan 2015
Karen Page Winterich, Robert E. Carter, Michael Barone, Ramkumar Janakiraman and Ram Bezawada
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, University of Louisville - College of Business and Public Administration, University of Louisville - Department of Marketing, North Carolina State University - Department of Business Management and Baruch College
Downloads 95 (574,715)

Abstract:

Loading...

promotions, donations, segmentation, interdependence, gender, residence, cause-related marketing

25.

Now that I'm Sad, It's Hard to Be Mad: The Role of Cognitive Appraisals in Emotional Blunting

Personality and Social Psychology Bulletin, Vol. 36, No. 11, pp. 1467-1483, 2010
Number of pages: 18 Posted: 06 Feb 2012
Karen Page Winterich, Seunghee Han and Jennifer Lerner
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Carnegie Mellon University - Department of Social and Decision Sciences and Harvard University - Harvard Kennedy School (HKS)
Downloads 82 (628,572)

Abstract:

Loading...

emotion, cognitive appraisals, sadness, anger, judgment, decision making, approach/withdrawal

26.

Turning Unplanned Overpayment into Status Signals: Benefits of Mentioning the Price Paid

Marketing Letters, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2635259
Number of pages: 24 Posted: 25 Jul 2015
Aaron Garvey, Simon J. Blanchard and Karen Page Winterich
University of Kentucky, Georgetown University - McDonough School of Business and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 81 (632,922)

Abstract:

Loading...

conspicuous consumption, pricing, overpayment, status, retailing

27.

Not All Negative Emotions Lead to Concrete Construal

International Journal of Research in Marketing, Forthcoming
Number of pages: 18 Posted: 14 Jul 2015
Nivriti Chowdhry, Karen Page Winterich, Vikas Mittal and Andrea Morales
Rice University - Jesse H. Jones Graduate School of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 57 (759,770)

Abstract:

Loading...

Construal level, emotion, valence, disgust, happiness, brand extension

28.

When Deal Depth Doesn't Matter: How Handedness Consistency Influences Consumer Response to Horizontal versus Vertical Price Comparisons

Marketing Letters, January 2015
Number of pages: 21 Posted: 03 Jan 2015
Michael Barone, Keith Lyle and Karen Page Winterich
University of Louisville - Department of Marketing, University of Louisville and Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Downloads 53 (786,138)

Abstract:

Loading...

price promotions; handedness consistency; cognitive flexibility; price comparisons; deal depth; embodied cognition

29.

Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being

Journal of Service Research,18 (3), 384-404.
Number of pages: 49 Posted: 19 Aug 2015
Karen Page Winterich and Gergana Y. Nenkov
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and Boston College - Carroll School of Management
Downloads 51 (800,067)
Citation 1

Abstract:

Loading...

Social influence, Mindsets, Financial decision making, Saving, Open-mindedness, Consideration of future consequences, Consumer susceptibility to interpersonal

30.

Friends and Family: How In-Group Focused Promotions Can Increase Purchase

Customer Needs and Solutions, 1 (4), 333-344, 2014
Number of pages: 37 Posted: 03 Jan 2015
Karen Page Winterich, Vikas Mittal and Vanitha Swaminathan
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and University of Pittsburgh
Downloads 42 (869,490)

Abstract:

Loading...

sales promotions, self-construal, interdependence, in-group, brand personality