Thorsten Hennig-Thurau

University of Muenster

Professor of Marketing

Am Stadtgraben 13-15

Muenster, D-48143

Germany

http://www.marketingcenter.de/mm/en/index.php

SCHOLARLY PAPERS

7

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3,506

CITATIONS

3

Ideas:
“  I'm currently working on Entertainment Science, the book!"  ”

Scholarly Papers (7)

1.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
Thorsten Hennig-Thurau, Caroline Wiertz and Fabian Feldhaus
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
Downloads 1,976 (7,291)
Citation 5

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Word of mouth communication, microblogging, Twitter, early adoption, entertainment, motion pictures

2.

Social Media Resources as Strategic Determinants of Social Media Marketing Effectiveness

Number of pages: 53 Posted: 06 Feb 2018 Last Revised: 15 Aug 2019
André Marchand, Thorsten Hennig-Thurau and Jan Flemming
University of Cologne, University of Muenster and University of Muenster
Downloads 580 (45,545)
Citation 1

Abstract:

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social media marketing, resource-based theory, key informants, structural equation modeling

3.

An Ingredient Branding Approach to Determine the Financial Value of Stars: The Case of Motion Pictures

Number of pages: 55 Posted: 20 Feb 2011 Last Revised: 26 Apr 2013
Thorsten Hennig-Thurau, Franziska Völckner, Michel Clement and Julian Hofmann
University of Muenster, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg and University of Cologne - Department of Marketing and Brand Management
Downloads 488 (56,692)

Abstract:

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Star Power, Motion Pictures, Propensity Score Matching, Financial Value

4.

What’s a Movie Worth? Determining the Monetary Value of Motion Pictures’ TV Rights

Number of pages: 51 Posted: 05 Mar 2012
Thorsten Hennig-Thurau, Mark Houston and Stefan Fuchs
University of Muenster, Texas Christian University and Unity Media Group
Downloads 324 (92,015)

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television, motion pictures, value calculation, Hollywood

5.

German Social Media Consumer Report 2012/2013

Number of pages: 24 Posted: 24 Apr 2013
Thorsten Hennig-Thurau and Jonas vor dem Esche
University of Muenster and University of Muenster
Downloads 138 (207,781)

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Social media, brand usage, consumer decision making, pinball model, marketing

6.

The Role of Parent Brand Quality for Service Brand Extension Success

Journal of Service Research (JSR), Vol. 13, No. 4, pp. 379-396, 2010
Posted: 24 Jan 2014 Last Revised: 06 Jan 2015
University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg, University of Muenster and Hamburg University of Technology (TUHH)

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service brand extensions, success drivers, perceived service quality, partial least squares

7.

Does Customer Demotion Jeopardize Loyalty?

Journal of Marketing, 2009
Posted: 25 Jun 2013
Tillmann Wagner, Thorsten Hennig-Thurau and Thomas Rudolph
Independent, University of Muenster and University of St. Gallen

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customer demotion, customer loyalty, loyalty programs, prospect theory, relationship marketing