Franziska Völckner

University of Cologne - Faculty of Management, Economics and Social Sciences

Richard-Strauss-Str. 2

Cologne, D-50923

Germany

SCHOLARLY PAPERS

7

DOWNLOADS

1,009

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (7)

1.

An Ingredient Branding Approach to Determine the Financial Value of Stars: The Case of Motion Pictures

Number of pages: 55 Posted: 20 Feb 2011 Last Revised: 26 Apr 2013
University of Muenster, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg and University of Cologne - Department of Marketing and Brand Management
Downloads 580 (59,312)
Citation 2

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Star Power, Motion Pictures, Propensity Score Matching, Financial Value

2.

Do We Really Know How to Manage Brand Extension Success?

Hamburg University of Technology (TUHH), Management@TUHH Research Paper Series No. 8, ISSN 2192‐4813
Number of pages: 23 Posted: 08 Sep 2012 Last Revised: 04 Feb 2014
Hamburg University of Technology (TUHH), University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg and Independent
Downloads 286 (134,680)
Citation 1

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Management@TUHH, Brand extensions, success factors, formative measurement, hierarchical component model, PLS-SEM

3.

Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions

Schmalenbach Business Review, Vol. 64, April 2012, pp. 125-140
Number of pages: 16 Posted: 14 Apr 2012
Alexander Rühle, Franziska Völckner, Henrik Sattler and Claudia Hatje
University of Cologne, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg and affiliation not provided to SSRN
Downloads 143 (254,018)

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Branding, Brand Extension, New Product Success, Strategy

4.

How Collinearity Affects Mixture Regression Results

Marketing Letters, 2014, Forthcoming
Posted: 25 Jul 2014
University of Cologne - Department of Marketing and Brand Management, Hamburg University of Technology (TUHH), Otto-von-Guericke-Universität Magdeburg and University of Cologne - Faculty of Management, Economics and Social Sciences

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Market segmentation, Segment retention, Mixture regression, Collinearity

5.

The Role of Parent Brand Quality for Service Brand Extension Success

Journal of Service Research (JSR), Vol. 13, No. 4, pp. 379-396, 2010
Posted: 24 Jan 2014 Last Revised: 06 Jan 2015
University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg, University of Muenster and Hamburg University of Technology (TUHH)

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service brand extensions, success drivers, perceived service quality, partial least squares

6.

The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums

International Journal of Research in Marketing (IJRM), Vol. 27, No. 4, pp. 319-328, 2010
Posted: 24 Jan 2014 Last Revised: 06 Jan 2015
University of Hamburg, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Technology Sydney (UTS) and Hamburg University of Technology (TUHH)

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7.

Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats

MIS Quarterly, Volume 37 (2013), Issue 3, pp. 665-694
Posted: 28 Aug 2013
Jan-Michael Becker, Arun Rai, Christian M. Ringle and Franziska Völckner
University of Cologne - Department of Marketing and Brand Management, Georgia State University - J. Mack Robinson College of Business, Hamburg University of Technology (TUHH) and University of Cologne - Faculty of Management, Economics and Social Sciences

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unobserved heterogeneity, validity, structural equation modeling, partial least squares, formative measures, prediction-oriented segmentation