Michel Clement

University of Hamburg

Professor of Marketing

Allende-Platz 1

Hamburg, 20146

Germany

SCHOLARLY PAPERS

3

DOWNLOADS

1,019

SSRN CITATIONS

4

CROSSREF CITATIONS

2

Scholarly Papers (3)

1.

An Ingredient Branding Approach to Determine the Financial Value of Stars: The Case of Motion Pictures

Number of pages: 55 Posted: 20 Feb 2011 Last Revised: 26 Apr 2013
University of Muenster, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg and University of Cologne - Department of Marketing and Brand Management
Downloads 567 (57,903)
Citation 2

Abstract:

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Star Power, Motion Pictures, Propensity Score Matching, Financial Value

2.

The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness

International Journal of Research in Marketing
Number of pages: 39 Posted: 19 Feb 2020 Last Revised: 22 Oct 2020
Edlira Shehu, Nadia Abou Nabout and Michel Clement
Copenhagen Business School, WU Vienna and University of Hamburg
Downloads 247 (148,876)
Citation 2

Abstract:

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Website Quality, Online Advertising Effectiveness, Programmatic Advertising

3.

Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis

BuR Business Research Journal, Vol. 4, No. 2, pp. 193-239, December 2011
Number of pages: 47 Posted: 03 Jan 2012
Sina Henningsen, Rebecca Heuke and Michel Clement
Christian-Albrechts-University Kiel - Department for Innovation, New Media, and Marketing, affiliation not provided to SSRN and University of Hamburg
Downloads 205 (177,777)
Citation 3

Abstract:

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advertising effectiveness, advertising elasticity, advertising elasticity database, meta-analysis, empirical marketing generalizations