Allende-Platz 1
Hamburg, 20146
Germany
University of Hamburg
Star Power, Motion Pictures, Propensity Score Matching, Financial Value
Website Quality, Online Advertising Effectiveness, Programmatic Advertising
advertising effectiveness, advertising elasticity, advertising elasticity database, meta-analysis, empirical marketing generalizations
Field Experiments, Donor Management, Retention, Reactivation, Donation Appeals, Message Timing