Michel Clement

University of Hamburg

Professor of Marketing

Allende-Platz 1

Hamburg, 20146

Germany

  • University of Hamburg

SCHOLARLY PAPERS

4

DOWNLOADS

1,168

SSRN CITATIONS

4

CROSSREF CITATIONS

2

Scholarly Papers (4)

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1.

An Ingredient Branding Approach to Determine the Financial Value of Stars: The Case of Motion Pictures

Number of pages: 55 Posted: 20 Feb 2011 Last Revised: 26 Apr 2013
Thorsten Hennig-Thurau, Franziska Völckner, Michel Clement and Julian Hofmann
University of Muenster, University of Cologne - Faculty of Management, Economics and Social Sciences, University of Hamburg and University of Cologne - Department of Marketing and Brand Management
Downloads 601 (62,023)
Citation 2

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Star Power, Motion Pictures, Propensity Score Matching, Financial Value

2.

The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness

International Journal of Research in Marketing
Number of pages: 39 Posted: 19 Feb 2020 Last Revised: 22 Oct 2020
Edlira Shehu, Nadia Abou Nabout and Michel Clement
Copenhagen Business School, WU Vienna and University of Hamburg
Downloads 309 (134,825)
Citation 4

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Website Quality, Online Advertising Effectiveness, Programmatic Advertising

3.

Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis

BuR Business Research Journal, Vol. 4, No. 2, pp. 193-239, December 2011
Number of pages: 47 Posted: 03 Jan 2012
Sina Henningsen, Rebecca Heuke and Michel Clement
Christian-Albrechts-University Kiel - Department for Innovation, New Media, and Marketing, affiliation not provided to SSRN and University of Hamburg
Downloads 221 (188,188)
Citation 3

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advertising effectiveness, advertising elasticity, advertising elasticity database, meta-analysis, empirical marketing generalizations

4.

Retain Donors by Sharing Past Donation Use: Evidence from Red Cross Blood Donors

Number of pages: 42 Posted: 18 Nov 2021
Edlira Shehu, Michel Clement, Karen Page Winterich and Besarta Veseli
Copenhagen Business School, University of Hamburg, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration and affiliation not provided to SSRN
Downloads 37 (575,537)

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Field Experiments, Donor Management, Retention, Reactivation, Donation Appeals, Message Timing