Alex R. Zablah

Oklahoma State University

Assistant Professor of Marketing

Stillwater, OK 74078

http://www.zablah.com

  • Oklahoma State University

SCHOLARLY PAPERS

12

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Top 27,349

in Total Papers Downloads

4,042

TOTAL CITATIONS
Rank 28,887

SSRN RANKINGS

Top 28,887

in Total Papers Citations

22

Scholarly Papers (12)

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1.

Customer Relationship Management (CRM) Implementation Gaps

Journal of Personal Selling and Sales Management, Vol. 24, pp. 279-295, Fall 2004
Number of pages: 46 Posted: 21 Feb 2011
Alex R. Zablah, Danny Bellenger and Wesley James Johnston
Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business
Downloads 934 (54,631)
Citation 1

Abstract:

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Customer Relationship Management, CRM, CRM Technology, Sales Force Automation, SFA, Personal Selling

2.

An Evaluation of Divergent Perspectives on Customer Relationship Management: Towards a Common Understanding of an Emerging Phenomenon

Industrial Marketing Management, Vol. 33, No. 6, pp. 475-489, August 2004
Number of pages: 49 Posted: 21 Feb 2011
Alex R. Zablah, Danny Bellenger and Wesley James Johnston
Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business
Downloads 577 (102,823)
Citation 2

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Customer Relationship Management, CRM, Interaction Management, Knowledge Management, Relationship Marketing

3.

When do B2B Brands Influence the Decision-Making of Organizational Buyers? An Examination of the Relationship between Purchase Risk and Brand Sensitivity

International Journal of Research in Marketing, Vol. 28, No. 3, September 2011
Number of pages: 46 Posted: 21 Feb 2011 Last Revised: 13 Jun 2011
Brian Brown, Alex R. Zablah, Danny Bellenger and Wesley James Johnston
Virginia Commonwealth University, Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business
Downloads 483 (127,950)

Abstract:

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Branding, Industrial Branding, Business-to-Business, Field Study, Purchase Risk

4.

Toward a Theory of Motivation and Personality with Application to Word-of-Mouth Communications

Journal of Business Research, Vol. 60, No. 6, 2007
Number of pages: 22 Posted: 21 Feb 2011
John Mowen, Sojin Park and Alex R. Zablah
Oklahoma State University - Stillwater, Chonbuk National University and Oklahoma State University
Downloads 358 (180,707)

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Personality, Word-of-Mouth Communications, Cross-Cultural, Measurement Invariance

5.

Employee Customer Orientation in Context: How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes

Journal of Applied Psychology, Vol. 94, No. 5, pp. 1227-1242, September 2009
Number of pages: 53 Posted: 21 Feb 2011
Jerry W. Grizzle, Alex R. Zablah, Tom J. Brown, John Mowen and James M. Lee
affiliation not provided to SSRN, Oklahoma State University, Oklahoma State University, Oklahoma State University - Stillwater and University of Tampa
Downloads 285 (232,642)
Citation 3

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Employee Customer Orientation, Unit Customer Orientation Climate, Services Marketing and Management, Multi-Level Modeling, Synergistic Person-Situation Interaction

6.

What Factors Influence Buying Center Brand Sensitivity?

Industrial Marketing Management, Forthcoming
Number of pages: 44 Posted: 07 May 2011
Brian Brown, Alex R. Zablah, Danny Bellenger and Naveen Donthu
Virginia Commonwealth University, Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business
Downloads 280 (235,207)

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Brand sensitivity, organizational buying behavior, purchase importance, purchase complexity, information processing theory

7.

The Relative Importance of Brands in Modified Rebuy Purchase Situations

International Journal of Research in Marketing, Vol. 27, No. 3, pp. 248-260, September 2010
Number of pages: 43 Posted: 21 Feb 2011
Alex R. Zablah, Brian Brown and Naveen Donthu
Oklahoma State University, Virginia Commonwealth University and Georgia State University - J. Mack Robinson College of Business
Downloads 278 (236,920)
Citation 1

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Branding, Industrial Branding, Business-to-Business, Hierarchy of Effects, Brand Measurement

8.

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 271-277, 2008
Number of pages: 16 Posted: 21 Feb 2011
Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown and Joshua Wiener
Widener University, Oklahoma State University, Oklahoma State University, Oklahoma State University and RTI International
Downloads 258 (255,601)
Citation 2

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Cause Related Marketing, Personal Selling, Direct Selling

9.

Performance Implications of CRM Technology Use: A Multi-Level Field Study of Business Customers and Their Providers in the Telecommunications Industry

Information Systems Research, Forthcoming
Number of pages: 53 Posted: 21 Feb 2011
Alex R. Zablah, Danny Bellenger, Detmar Straub and Wesley James Johnston
Oklahoma State University, Georgia State University - J. Mack Robinson College of Business, Georgia State University and Georgia State University - J. Mack Robinson College of Business
Downloads 212 (309,628)
Citation 2

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Customer Relationship Management, CRM, CRM Technology, Relationship Investment, Relationship Marketing and Management, Multi-Level Modeling

10.

A Job Demands-Resources (JD-R) Perspective on New Product Selling: A Framework for Future Research

Journal of Personal Selling and Sales Management, 2011
Number of pages: 34 Posted: 17 Jul 2011
Alex R. Zablah, Lawrence Chonko, Lance Bettencourt, George Allen and Alexander Haas
Oklahoma State University, University of Texas at Arlington, affiliation not provided to SSRN, affiliation not provided to SSRN and University of Giessen
Downloads 141 (443,154)
Citation 11

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New product selling, innovation-marketing interface, Job Demands-Resource Theory

11.

Transforming Partner Relationships Through Technological Innovation

Journal of Business and Industrial Marketing, Vol. 20, No. 7, pp. 355-363, 2005
Number of pages: 31 Posted: 21 Feb 2011
Alex R. Zablah, Wesley James Johnston and Danny Bellenger
Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business
Downloads 137 (453,460)

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Partner Relationship Management, Customer Relationship Management, CRM, Industrial Marketing, Business-to-Business Marketing

12.

The Role of Mentoring in Promoting Organizational Commitment Among Black Managers: An Evaluation of the Indirect Effects of Racial Similarity and Shared Racial Perspectives

Journal of Business Research, Vol. 61, No. 7, pp. 732-738, 2008
Number of pages: 21 Posted: 21 Feb 2011
Brian Brown, Alex R. Zablah and Danny Bellenger
Virginia Commonwealth University, Oklahoma State University and Georgia State University - J. Mack Robinson College of Business
Downloads 99 (580,568)

Abstract:

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Employee Turnover, Job Satisfaction, Mentoring, Organizational Commitment, Race