Panagiotis Papadimitriou

Stanford University

Stanford, CA 94305

United States

SCHOLARLY PAPERS

1

DOWNLOADS

126

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

Display Advertising Impact: Search Lift and Social Influence

Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027
Number of pages: 9 Posted: 18 May 2012
Pandora Media, Inc., Amazon, Stanford University, Stanford University and Yahoo! - Yahoo! Research Labs
Downloads 126 (461,061)

Abstract:

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advertising impact, ad effectivenes, display ads, search lift, social influence, field experiment