Tom J. Brown

Oklahoma State University

Professor of Marketing

  • Oklahoma State University

SCHOLARLY PAPERS

2

DOWNLOADS

516

TOTAL CITATIONS

5

Scholarly Papers (2)

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1.

Employee Customer Orientation in Context: How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes

Journal of Applied Psychology, Vol. 94, No. 5, pp. 1227-1242, September 2009
Number of pages: 53 Posted: 21 Feb 2011
Jerry W. Grizzle, Alex R. Zablah, Tom J. Brown, John Mowen and James M. Lee
affiliation not provided to SSRN, Oklahoma State University, Oklahoma State University, Oklahoma State University - Stillwater and University of Tampa
Downloads 266 (244,229)
Citation 3

Abstract:

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Employee Customer Orientation, Unit Customer Orientation Climate, Services Marketing and Management, Multi-Level Modeling, Synergistic Person-Situation Interaction

2.

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 271-277, 2008
Number of pages: 16 Posted: 21 Feb 2011
Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown and Joshua Wiener
Widener University, Oklahoma State University, Oklahoma State University, Oklahoma State University and RTI International
Downloads 250 (262,140)
Citation 2

Abstract:

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Cause Related Marketing, Personal Selling, Direct Selling