Tom J. Brown

Oklahoma State University

Professor of Marketing

SCHOLARLY PAPERS

2

DOWNLOADS

338

SSRN CITATIONS

4

CROSSREF CITATIONS

10

Scholarly Papers (2)

1.

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 271-277, 2008
Number of pages: 16 Posted: 21 Feb 2011
Widener University, Oklahoma State University, Oklahoma State University, Oklahoma State University and RTI International
Downloads 178 (298,265)
Citation 2

Abstract:

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Cause Related Marketing, Personal Selling, Direct Selling

2.

Employee Customer Orientation in Context: How the Environment Moderates the Influence of Customer Orientation on Performance Outcomes

Journal of Applied Psychology, Vol. 94, No. 5, pp. 1227-1242, September 2009
Number of pages: 53 Posted: 21 Feb 2011
affiliation not provided to SSRN, Oklahoma State University, Oklahoma State University, Oklahoma State University - Stillwater and University of Tampa
Downloads 160 (326,882)
Citation 2

Abstract:

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Employee Customer Orientation, Unit Customer Orientation Climate, Services Marketing and Management, Multi-Level Modeling, Synergistic Person-Situation Interaction