Karen E. Flaherty

Oklahoma State University

Associate Professor of Marketing

  • Oklahoma State University

SCHOLARLY PAPERS

2

DOWNLOADS

477

TOTAL CITATIONS

3

Scholarly Papers (2)

Actions:
Email selected abstracts
1.

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Journal of the Academy of Marketing Science, Vol. 36, No. 2, pp. 271-277, 2008
Number of pages: 16 Posted: 21 Feb 2011
Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown and Joshua Wiener
Widener University, Oklahoma State University, Oklahoma State University, Oklahoma State University and RTI International
Downloads 241 (263,263)
Citation 2

Abstract:

Loading...

Cause Related Marketing, Personal Selling, Direct Selling

2.

Social Network Theory and the Sales Manager Role: Engineering the Right Relationship Flows

Northeastern U. D’Amore-McKim School of Business Research Paper No. 2013-06
Number of pages: 34 Posted: 21 Mar 2012 Last Revised: 25 Jan 2013
Karen E. Flaherty, Son K. Lam, Nick Lee, Jay Mulki and Andrea L. Dixon
Oklahoma State University, University of Georgia - Department of Marketing, University of Warwick - Warwick Business School, Northeastern University - Marketing Area and affiliation not provided to SSRN
Downloads 236 (267,441)
Citation 1

Abstract:

Loading...

Sales leadership, sales management, social network, network engineering, flow creation, flow disruption, flow maintenance