Bhavik Panchasara

affiliation not provided to SSRN

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Scholarly Papers (1)

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No Pain No Gain: A Case of Tasty Ice Cream (A Case for Entrepreneurial Strategy and General Management)

European Case Clearing House (ECCH) - UK and USA, Case Study Ref. No. 310-204-1, Teaching Notes Ref. No. 310-204-8, 2010
Posted: 01 Mar 2011
Nirma University - Institute of Management, affiliation not provided to SSRN, Shri Chimanbhai Patel Institute of Management & Research and affiliation not provided to SSRN

Abstract:

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Ice cream, franchisee, Ahmedabad, Gujarat, branding,sustainability, entry barriers, competition, patronize, outlets, vendors, capacity, Ice cream parlors, marketing mix