Ron Kemp

Netherlands Competition Authority (NMa)

Wijnhaven 24

NL-2511 GA The Hague, 2500 BH

Netherlands

  • Netherlands Competition Authority (NMa)

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Strategic Value Assessment and Explorative Learning Opportunities with Customers

Journal of Product Innovation Management, 2011
Number of pages: 37 Posted: 01 Oct 2011
Edwin J. Nijssen, Bas Hillebrand, Jeroen P.J. de Jong and Ron Kemp
Eindhoven University of Technology (TUE), Radboud University Nijmegen - Institute for Management Research, Utrecht University - School of Economics and Netherlands Competition Authority (NMa)
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Abstract:

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Strategic value assessment, opportunity recognition, lead users, explorative learning, customer collaboration, SMEs