Draghici Alina

Bucharest Academy of Economic Studies

6, Romana Square, District 1

Bucharest, 010374

Romania

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Scholarly Papers (1)

1.

Romania Trying to Be an European Brand

Revista de Management & Marketing No. 1/2008
Number of pages: 12 Posted: 28 Feb 2011
Bucharest Academy of Economic Studies, Academy of Economic Studies, The Bucharest University of Economic Studies (Academia de Studii Economice din Bucuresti) and Bucharest Academy of Economic Studies
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Abstract:

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Country branding, country image, policy making, European integration