Miao-Ling Chen

National Sun Yat-sen University - Department of Finance

Professor

No.70, Lianhai Rd., Gushan District,

Kaohsiung City

Taiwan

SCHOLARLY PAPERS

5

DOWNLOADS

464

SSRN CITATIONS

3

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

Investor Sentiment, Customer Satisfaction and Stock Returns

European Journal of Marketing, Forthcoming
Number of pages: 2 Posted: 21 Dec 2014 Last Revised: 05 Jan 2015
Chung Hua University - Department of Finance, Independent, National Sun Yat-sen University - Department of Finance and Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE)
Downloads 225 (169,434)
Citation 2

Abstract:

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customer satisfaction, investor sentiment, Mispricing, Abnormal return, Fama-French three-factor model

2.

Does Advertising Moderate Mutual Fund Investor Post-Purchase Decisions?

Number of pages: 31 Posted: 02 Mar 2011 Last Revised: 07 Mar 2011
Chi-Lu (Edward) Peng, Miao-Ling Chen and An-Pin Wei
Chung Hua University - Department of Finance, National Sun Yat-sen University - Department of Finance and Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE)
Downloads 121 (286,228)
Citation 1

Abstract:

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Advertising, Cumulative Prospect Theory, Disposition Effect, Mutual Fund, Behavioral Finance, Consumer Behavior

3.

Advertising, Research and Development, and Capital Market Risk: Higher Risk Firms versus Lower Risk Firms

Journal of Business Economics and Management 13 (4), 724-744
Number of pages: 17 Posted: 27 Feb 2011 Last Revised: 05 Jan 2015
Miao-Ling Chen, Chi-Lu (Edward) Peng and An-Pin Wei
National Sun Yat-sen University - Department of Finance, Chung Hua University - Department of Finance and Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE)
Downloads 101 (324,278)

Abstract:

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Risk, Idiosyncratic Risk, Advertising, Marketing, R&D, Quantile Regression, CAPM

4.

Effect of Monetary Policies on the Relationship between Advertising and Mutual Fund Flows

Number of pages: 45 Posted: 15 May 2017
Ming-Hung Wu, Wei-Che Tsai and Miao-Ling Chen
Beijing Normal University - Zhuhai Campus, Oregon State University and National Sun Yat-sen University - Department of Finance
Downloads 17 (658,385)

Abstract:

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Advertising; Mutual Funds; Monetary Policy; Panel Threshold Model

5.

Synergy between R&D and Advertising on Shareholder Value: Does Firm Size Matter?

Canadian Journal of Administrative Sciences, Forthcoming
Posted: 12 Sep 2015 Last Revised: 20 May 2018
Chi-Lu (Edward) Peng, An-Pin Wei and Miao-Ling Chen
Chung Hua University - Department of Finance, Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE) and National Sun Yat-sen University - Department of Finance

Abstract:

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R&D, Advertising, Shareholder Value, Firm Size, Hierarchical Linear Model