Sun Yat-Sen University (SYSU) - International School of Business and Finance (ISBE)
customer satisfaction, investor sentiment, Mispricing, Abnormal return, Fama-French three-factor model
The Advertising Spillover Effect, Advertising, Mutual Fund Families, Performance
Advertising, Cumulative Prospect Theory, Disposition Effect, Mutual Fund, Behavioral Finance, Consumer Behavior
Risk, Idiosyncratic Risk, Advertising, Marketing, R&D, Quantile Regression, CAPM
The Smart Money Effect, Behavioral Theory, Carhart Four-Factor Alpha, Market States
R&D, Advertising, Shareholder Value, Firm Size, Hierarchical Linear Model
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