Erjen van Nierop

University of Groningen

Erjen van Nierop, assistant professor of marketing

Netherlands

http://www.rug.nl/staff/j.e.m.van.nierop/

SCHOLARLY PAPERS

1

DOWNLOADS

174

SSRN CITATIONS

1

CROSSREF CITATIONS

2

Scholarly Papers (1)

1.

The Impact of the Introduction and Use of an Informational Website on Offline Customer Buying Behavior

Number of pages: 39 Posted: 28 Feb 2011
University of Groningen, University of Groningen - Faculty of Economics and Business, affiliation not provided to SSRN and University of Groningen
Downloads 174 (174,797)
Citation 2

Abstract:

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Website, Online and Offline Behavior, Decomposition