Jagdish N Sheth

Emory University - Department of Marketing

Charles H. Kellstadt Professor of Marketing

Goizueta Business School

1300 Clifton Road

Atlanta, GA 30322

United States

SCHOLARLY PAPERS

3

DOWNLOADS
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Top 49,964

in Total Papers Downloads

1,830

SSRN CITATIONS

2

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Do Brands Compete or Coexist? Evidence from the Cola Wars

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-051
Number of pages: 35 Posted: 17 May 2016 Last Revised: 28 Aug 2016
Anthony Koschmann and Jagdish N Sheth
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Downloads 1,527 (23,286)
Citation 1

Abstract:

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brand competition, Cola Wars, Markov switching

2.

Keeping It in the Family: Brand Switching between Varieties of a Branded House

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 1-044
Number of pages: 34 Posted: 25 May 2015 Last Revised: 28 Aug 2016
Anthony Koschmann and Jagdish N Sheth
Emory University, Goizueta Business School, Students and Emory University - Department of Marketing
Downloads 282 (201,567)
Citation 1

Abstract:

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brand loyalty, variety seeking, Markov chain

3.

Revisiting the Seven Commandments for Users of Multivariate Methods

Revista Brasileira De Marketing, 13(4), September 2014
Number of pages: 3 Posted: 24 Oct 2015
Jagdish N Sheth
Emory University - Department of Marketing
Downloads 21 (944,026)

Abstract:

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marketing, research program, seven commandments for users, multivariate methods