Antoine Bechara

University of Southern California

2250 Alcazar Street

Los Angeles, CA 90089

United States

SCHOLARLY PAPERS

3

DOWNLOADS

259

CITATIONS

0

Scholarly Papers (3)

1.

Can Smaller Meals Make You Happy? Behavioral, Neurophysiological, and Psychological Insights into Motivating Smaller Portion Choice

Journal of the Association for Consumer Research, Forthcoming
Number of pages: 55 Posted: 06 Jan 2016
Martin Reimann, Deborah J. MacInnis and Antoine Bechara
University of Arizona, University of Southern California - Marketing Department and University of Southern California
Downloads 179 (164,343)

Abstract:

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redesign of portion size preferences, food choice, toy premiums, small monetary premiums, fMRI, consumer neuroscience, neuromarketing

2.

Leveraging the Happy Meal Effect: Substituting Food with Modest Non-Food Incentives Decreases Portion Size Choice

Journal of Experimental Psychology: Applied, Forthcoming
Number of pages: 37 Posted: 02 Jul 2015
Martin Reimann, Antoine Bechara and Deborah J. MacInnis
University of Southern California, University of Southern California and University of Southern California - Marketing Department
Downloads 80 (298,497)

Abstract:

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3.

Towards a Brain-to-Society Systems Model of Individual Choice

Marketing Letters, Volume 19, Issue 3, pp 323-336
Posted: 24 Jun 2016
McGill University - Desautels Faculty of Management, University of Southern California, McGill University - Desautels Faculty of Management, Columbia Business School - Marketing, McGill University - Division of Experimental Medicine, University of South Australia, Pennsylvania State University, McGill University - Division of Experimental Medicine, Brookings Institution - Center on Social and Economic Dynamics, NICHD, Duke University - Department of Psychology and Neuroscience, University of Montreal, McGill University - Department of Psychology, Tilburg University - Center and Faculty of Economics and Business Administration, Queen's University and Erasmus Research Institute of Management (ERIM)

Abstract:

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Choice models, Dual-process models, Agent systems, Sequential sampling process models, Motivated adaptive behavior, Neuroscience, Neuroeconomics