Jacquelyn S. Thomas

Southern Methodist University (SMU) - Marketing Department

United States

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

When Does International Marketing Standardization Matter to Firm Performance?

Journal of International Marketing, Vol. 17, No. 4, pp. 24-46, 2009
Posted: 07 Mar 2011 Last Revised: 28 Nov 2012
Oliver Schilke, Martin Reimann and Jacquelyn S. Thomas
University of Arizona, University of Southern California and Southern Methodist University (SMU) - Marketing Department

Abstract:

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Marketing Strategy, Standardization, Performance, Structural Equation Modeling

2.

Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition

International Journal of Research in Marketing, Vol. 27, No. 2, pp. 188-197, 2010
Posted: 04 Mar 2011 Last Revised: 28 Nov 2012
Martin Reimann, Oliver Schilke and Jacquelyn S. Thomas
University of Southern California, University of Arizona and Southern Methodist University (SMU) - Marketing Department

Abstract:

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Marketing Strategy, Survey Research

3.

Customer Relationship Management and Firm Performance: The Mediating Role of Business Strategy

Journal of the Academy of Marketing Science, Vol. 38, No. 3, pp. 326-346, 2010
Posted: 03 Mar 2011 Last Revised: 28 Nov 2012
Martin Reimann, Oliver Schilke and Jacquelyn S. Thomas
University of Southern California, University of Arizona and Southern Methodist University (SMU) - Marketing Department

Abstract:

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CRM, Customer Relationship Management, Business Strategy, Structural Equation Modeling, Mediation, Industry Commoditization