William R Dillon

Southern Methodist University (SMU) - Marketing Department

Herman W. Lay Professor of Marketing and Statistics

United States

SCHOLARLY PAPERS

5

DOWNLOADS

122

CITATIONS

1

Scholarly Papers (5)

1.

A New Bayesian Spatial Model for Brand Positioning

Journal of Modelling in Management, Forthcoming
Number of pages: 45 Posted: 22 Jun 2016
University of Kentucky - Marketing and Supply Chain, affiliation not provided to SSRN, Southern Methodist University (SMU) - Marketing Department and Pennsylvania State University
Downloads 92 (278,300)

Abstract:

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Multidimensional Unfolding Model, Weighted Unfolding Model, Bayesian Dimension Selection

2.

Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-15
Number of pages: 40 Posted: 22 Feb 2018
Joonwook Park and William R Dillon
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 14 (554,324)

Abstract:

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Satisfaction Tracking, Performance Metrics, Dynamic Linear Model, Hierarchical Time-Series Cross-Sectional Data

Issues in the Estimation and Application of Latent Structure Models of Choice

Issues in the Estimation and Application of Latent Structure Models of Choice, Marketing Letters 5:4, (1994): 323-334
Number of pages: 13 Posted: 26 Apr 2014
Southern Methodist University (SMU) - Marketing Department, Northwestern University, Independent, Independent, Independent, Harvard Business School, Rice University and Independent
Downloads 12 (589,679)

Abstract:

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latent structure models, discrete choice, finite mixture models

Issues in the Estimation and Application of Latent Structure Models of Choice

Marketing Letters 5:4, (1994), pp. 323-334
Posted: 06 Jun 2016
Southern Methodist University (SMU) - Marketing Department, McGill University - Desautels Faculty of Management, Independent, Independent, Pennsylvania State University, Harvard Business School, Rice University, T. A. Pai Management Institute, University of Michigan at Dearborn and University of Texas at Austin

Abstract:

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latent structure models, discrete choice, finite mixture models

4.

Web Appendix for Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-16
Number of pages: 14 Posted: 22 Feb 2018
Joonwook Park and William R Dillon
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 4 (618,203)

Abstract:

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Satisfaction Tracking, Performance Metrics, Dynamic Linear Model, Hierarchical Time-Series Cross-Sectional Data

5.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Richard Briesch, William R Dillon and Edward Fox
Southern Methodist University (SMU) - Marketing Department, Southern Methodist University (SMU) - Marketing Department and Southern Methodist University (SMU) - Marketing Department

Abstract:

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category positioning, category and store choice modeling, spatial modeling