William R Dillon

Southern Methodist University (SMU) - Marketing Department

Herman W. Lay Professor of Marketing and Statistics

United States

SCHOLARLY PAPERS

5

DOWNLOADS

129

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (5)

1.

A New Bayesian Spatial Model for Brand Positioning

Journal of Modelling in Management, Forthcoming
Number of pages: 45 Posted: 22 Jun 2016
University of Kentucky - Marketing and Supply Chain, affiliation not provided to SSRN, Southern Methodist University (SMU) - Marketing Department and Pennsylvania State University
Downloads 94 (298,292)

Abstract:

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Multidimensional Unfolding Model, Weighted Unfolding Model, Bayesian Dimension Selection

2.

Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-15
Number of pages: 40 Posted: 22 Feb 2018
Joonwook Park and William R Dillon
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 19 (569,047)

Abstract:

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Satisfaction Tracking, Performance Metrics, Dynamic Linear Model, Hierarchical Time-Series Cross-Sectional Data

Issues in the Estimation and Application of Latent Structure Models of Choice

Issues in the Estimation and Application of Latent Structure Models of Choice, Marketing Letters 5:4, (1994): 323-334
Number of pages: 13 Posted: 26 Apr 2014
Southern Methodist University (SMU) - Marketing Department, Northwestern University, Independent, Independent, Independent, Harvard University - Business School (HBS), Rice University and Independent
Downloads 12 (639,659)

Abstract:

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latent structure models, discrete choice, finite mixture models

Issues in the Estimation and Application of Latent Structure Models of Choice

Marketing Letters 5:4, (1994), pp. 323-334
Posted: 06 Jun 2016
Southern Methodist University (SMU) - Marketing Department, McGill University - Desautels Faculty of Management, Independent, Independent, Pennsylvania State University, Harvard University - Business School (HBS), Rice University, T. A. Pai Management Institute, University of Michigan at Dearborn and University of Texas at Austin

Abstract:

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latent structure models, discrete choice, finite mixture models

4.

Web Appendix for Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys

SMU Cox School of Business Research Paper No. 18-16
Number of pages: 14 Posted: 22 Feb 2018
Joonwook Park and William R Dillon
University of Kentucky - Marketing and Supply Chain and Southern Methodist University (SMU) - Marketing Department
Downloads 4 (671,097)

Abstract:

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Satisfaction Tracking, Performance Metrics, Dynamic Linear Model, Hierarchical Time-Series Cross-Sectional Data

5.

Category Positioning and Store Choice: The Role of Destination Categories

Marketing Science, Vol. 32, No. 3, 2013; pp. 488-509; DOI: 10.1287/mksc.2013.0775
Posted: 13 Nov 2013
Richard Briesch, William R Dillon and Edward Fox
Southern Methodist University (SMU) - Marketing Department, Southern Methodist University (SMU) - Marketing Department and Southern Methodist University (SMU) - Marketing Department

Abstract:

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category positioning, category and store choice modeling, spatial modeling