Author Page for Daniel Mochon

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The 'IKEA Effect': When Labor Leads to Love

Harvard Business School Marketing Unit Working Paper No. 11-091

Number of pages: 34 Posted: 04 Mar 2011

Michael I. Norton, Daniel Mochon and Dan Ariely

Harvard Business School - Marketing Unit, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business

Downloads 18,208 (266)

Citation 44

Abstract:

If You are Going to Pay within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency

Journal of Consumer Psychology, Forthcoming

Number of pages: 41 Posted: 19 Jan 2018

Nina Mazar, Daniel Mochon and Dan Ariely

Boston University - Questrom School of Business, Tulane University - A.B. Freeman School of Business and Duke University - Fuqua School of Business

Downloads 64 (510,598)

Citation 3

Abstract:

Situationally Triggered Consumption: The Effect of Sports Viewing on Snacking Incidence

Number of pages: 51 Posted: 03 Aug 2022

Yi-Lin Tsai, Daniel Mochon, Mark Ratchford and Marina Girju

University of Delaware - Alfred Lerner College of Business and Economics, Tulane University - A.B. Freeman School of Business, Tulane University - A.B. Freeman School of Business and California Baptist University

Downloads 22 (749,763)

Daniel Mochon

Tulane University - A.B. Freeman School of Business

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Scholarly Papers (3)

The 'IKEA Effect': When Labor Leads to Love

Abstract:

If You are Going to Pay within the Next 24 Hours, Press 1: Automatic Planning Prompt Reduces Credit Card Delinquency

Abstract:

Situationally Triggered Consumption: The Effect of Sports Viewing on Snacking Incidence

Abstract: