Susan Rose

University of Reading

Whiteknights

Reading, Berkshire RG6 6AH

United Kingdom

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Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context

International Journal of Management Reviews, Vol. 13, No. 1, pp. 24-39, 2011
Number of pages: 16 Posted: 09 Mar 2011
Susan Rose, Neil Hair and Moira Clark
University of Reading, Rochester Institute of Technology (RIT) - Department of Management, Marketing, and International Business and affiliation not provided to SSRN
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Abstract: