Ravi Shanmugam

Santa Clara University - Marketing

Santa Clara, CA 95053

United States

SCHOLARLY PAPERS

2

DOWNLOADS

525

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (2)

1.

What Motivates Consumers to Produce Online Reviews? Solidarity, Status, and the Soapbox Effect

Number of pages: 66 Posted: 03 Feb 2013
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 417 (76,248)
Citation 1

Abstract:

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online reviews, eWOM, solidarity, intrinsic motivation

2.

What Factors Sustain the Production of Online Reviews? Role of Community Feedback and Differences in Individual Motivation

Number of pages: 63 Posted: 29 Nov 2013 Last Revised: 18 May 2014
Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing
Downloads 108 (273,768)

Abstract:

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online reviews, motivation, feedback, self-determination theory, Yelp