Ravi Shanmugam

Santa Clara University - Marketing

Santa Clara, CA 95053

United States

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SCHOLARLY PAPERS

2

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Scholarly Papers (2)

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1.

What Motivates Consumers to Produce Online Reviews? Solidarity, Status, and the Soapbox Effect

Number of pages: 66 Posted: 03 Feb 2013

Edward F. McQuarrie, Shelby H. McIntyre and Ravi Shanmugam

Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing

Downloads 527 (108,800)

Citation 1

Abstract:

2.

What Factors Sustain the Production of Online Reviews? Role of Community Feedback and Differences in Individual Motivation

Number of pages: 63 Posted: 29 Nov 2013 Last Revised: 18 May 2014

Edward F. McQuarrie, Shelby H. McIntyre and Ravi Shanmugam

Santa Clara University - Leavey School of Business, Santa Clara University and Santa Clara University - Marketing

Downloads 235 (264,015)

Abstract:

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